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《Linguistic Features of Advertising English 廣告英語(yǔ)的語(yǔ)言特征》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、LinguisticFeaturesofEnglishAdvertisementsAbstract:Advertising,justasitsnameimpliesis"advertising".ItfirstoriginatedfromLatinadvertere,laterchangestoAdvertise,andnowbecomesAdverting.Advertisinglanguageform,usingavarietyoflanguagestoreflecttheirlanguage'sinnovative,diverse,livelyandima
2、ge. Panoramicviewofthehistoryofbusiness,thesuccessofqualitybrandedproducts,alwayscorrespondingwithadvertisingguide,inthefiercemarketcompetition,advertisingwritersalwaysthoughtful,withinnovativeanduniquevocabulary,conciseandcomprehensivestatementandinterestingrhetorical,wintrustofcons
3、umersforgoodsandlove.Adshaveadistinctpurpose,istoconvincecustomerstobuy,thispurposedeterminesthecharacteristicsoflanguagestyle,makingitindependentoftheotherstyles,inthecontextoflinguisticstudy.SelectedEnglishtheuniversallanguageofthisarticle,onitsapplicationinthefieldofadvertisingand
4、someofthelinguisticcharacteristicsandsocialfeaturesin-depthanalysisoftheadvertisementitself,hopingtorelatedresearchinthefieldofacertainreferenceandreferencevalue.Keywords:EnglishAdvertisements,Vocabulary,sentencefeatures,translation.Catalog:ChapterⅠ:1.Vocabularycharacteristics(1).The
5、textisconcise,sentencepithy.(2).Thenovel,expressions,unique.(3).Goodatinnovation(4).Useopportunelyadjectives(5).Magicalpersonalpronouns(6).Repeatkeywords(7).CommonlyusedEllipticalsentence.ChapterⅡ:1.Englishadvertisingstatement(1).Moresimplesentences,lesscomplexsentences(2).Morequesti
6、onsandimperative(3).Magicalseparationsentence.(4).ShortsentencesChapterⅢ:1.RhetoricaldevicesinEnglishadvertisement.(1).Personified(2).Simileandmetaphor(3).Doublelightlanguage(4).Repeat(5).Rhythm(6).Theirony(7).HyperboleChapterⅣ:1.AdvertisingEnglishtranslationskills(1).Userhetoricdevi
7、ces(2).Translationformsdiversificationa.Literaltranslation.b.Paraphrase.Intoday'scommodityeconomyprosperity,flood,advertisinghasinfiltratedeverycorneroflife,becomeanindispensablepartoflife.Advertisinglanguageasanimportantpartoflanguageshasitsownuniquecharacteristicsandrhetoricalfeatu
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