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《Language Features of Advertising English廣告英語的語言特點》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學術(shù)論文-天天文庫。
1、廣告英語的語言特點LanguageFeaturesofAdvertisingEnglishAbstractThisessayisaboutthelanguagefeaturesofadvertisingEnglish.ThroughanalyzingadvertisingEnglishintermsofitslexicalfeatures,syntacticalfeaturesandrhetoricaldevices,customerswillfurtherknowaboutadvertisingandadvertisingE
2、nglish,andcopywriterscanmoreappropriatelyuselanguageasacarriertodesignandmakesuccessfuladvertisement.Theissueofwhetheradvertisementlanguageisattractiveandpersuasiveornothasbecomethepointofattention.SothoroughandsyntacticstudiesonlanguagefeaturesofEnglishadvertisemen
3、tshelptoimproveboththeunderstandinganddesigningofsuccessfuladvertising.ThestudyonlanguagefeaturesofadvertisingEnglishwillprovidereaderswithsomeenlightenmentandreference.Keywords:advertising;advertisingEnglish;linguisticfeatures摘要本文是關(guān)于廣告英語的語言特點的一篇介紹性論文。通過對廣告英語的詞匯、句法和
4、修辭特征的分析，顧客可以進一步了解廣告和廣告英語，編寫廣告的人可以更恰當?shù)陌延⒄Z當作一種工具來設計并創(chuàng)造出成功的廣告。廣告語言能否具有誘惑力和說服力已成為關(guān)注的焦點。因此對英語廣告語言全面地、系統(tǒng)地研究，可以提高對對廣告的理解，構(gòu)想出成功的英語廣告。研究廣告英語語言特點能為讀者在理解廣告英語和從事廣告英語創(chuàng)造等方面提供一些啟示和參考。關(guān)鍵詞：廣告；廣告英語；語言特征Contents1.Introduction………………………………………………………………………12.LanguageFeaturesofAdvertisingE
5、nglish……………………………………..32.1LexicalFeatures………………………………………………………………32.1.1Coinage………………………………………………………………….32.1.2Verbs……………………………………………………………………..32.1.3adjectives………………………………………………………………..42.1.4PersonalPronouns………………………………………………………52.2SyntacticalFeatures………………………………………
6、…………………..62.2.1SimpleSentences………………………………………………………..72.2.2EllipticalSentences……………………………………………………...72.2.3ImperativeSentences……………………………………………………82.2.4InterrogativeSentences………………………………………………….92.2.5DisjunctiveSentences……………………………………………………102.3RhetoricalFeatures………
7、……………………………………………………102.3.1Simile……………………………………………………………………..112.3.2Metaphor…………………………………………………………………112.3.3Personification……………………………………………………………122.3.4Pun………………………………………………………………………..122.3.5Repetition…………………………………………………………………132.3.6Rhyme…………………………………………………………………….
8、.133.Conclusion……………………………………………………………………………14Acknowledgement……………………………………………………………15Reference…………………………………………………………………………………161.Introduc
