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《china's mode of analysis of rural tourism marketing（中國的鄉(xiāng)村旅游市場營銷模式的分析）》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、China’smodeofanalysisofruraltourismmarketingAbstract:ruraltourismisbasedoncharacteristicsofruralareas,tothefarmersasbusinessentitiestorelyontourismresources,tourismactivitiesforthecontent,andpromoteruraldevelopment,socialactivities,sothebuildingruraltourismmarketingmodelistoimprovethecom
2、petitivenessofruraltourism,ruraltourismdevelopmenttoachieveanaturalchoice,butnowthedevelopmentofruraltourismisnouniformsystemandstandards,themarketingmodelisnosystematicplanning,thispaperdiscussedthedevelopmentofsustainableruraltourismmarketingsituationandproblems,analysisoftheruraltouri
3、smmarketingtrends,proposedmarketingmodelbuildingstrategy.Keywords:ruraltourism,ruraltourismmarketing,marketingstrategyAprofileofruraltourismdevelopmentforruraltourismiscurrentlynoconsensusontheconcept,scholarsfromvariouscountriesalsohavetheir13differencesinthedefinitionof.1997totheWorldT
4、ourismOrganizationdefinestheconceptofruraltourism:touristsinruraltourismisthecountry(ofteninremoteareasoftraditionalrural)andlingernear,learning,experiencerurallifestyle.China’stourismscholarshavedefinedas:isthecountrysideofruralsceneryandactivitiesfortheattractiontothecityresidentsasthe
5、targetmarket,tomeetthetouristentertainment,knowledge,andreturntonatureandsoademandforthepurposeoftourism,ruralTourismisaruralcommunityasaplacetoproduceauniqueformofrurallifeandruralsceneryasthestyleofatouristtypeofobject.Soyoucansee,relyingonagriculture,ruraltourismisabigenvironment,rura
6、llife,agriculturalproductionandtheintegrationoftourismdevelopment.Ruraltourismgenerallyinruralareasaroundthecitylandscapeandruralsceneryasthemaincharactertocityresidentsobject,thaturbanresidentstoexperiencetheancientvillagecrafts,learnaboutthecustomsforthepurposeofsocalledruraltourismist
7、hebestwaytoreturntonaturalhumanone.13InChina,ruraltourismistomeetthemarketdiversificationandtheruraleconomyneedtoadjustindustrialstructureandtherequestcameintobeingflourishing.RuraltourismdevelopmentisnotonlyabletochangeChina’sruraleconomicstructureofasinglesituation,andm
