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1、STATEOFTHEMEDIA:THESOCIALMEDIAREPORT2012SOCIALMEDIAISCOMINGOFAGESocialmediaandsocialnetworkingarenolongerintheirinfancy.Sincetheemergenceofthe?rstsocialHowissocialmediaimpactingmarketing?medianetworkssometwodecadesago,socialmediahascontinuedtoevolvea
2、ndofferconsumersaroundtheworldnewandmeaningfulwaystoengagewiththepeople,events,andbrandsthatmatterSOCIALWORD-OF-MOUTHtothem.Nowyearslater,socialmediaisstillgrowingrapidlyandhasbecomeanintegralpartofourSocialmediaenablesconsumerstogenerateandtapintoth
3、eopinionsofanexponentiallylargerdailylives.Today,socialnetworkingistrulyaglobalphenomenon.universe.Whileword-of-mouthhasalwaysbeenimportant,itsscopewaspreviouslylimitedtothepeopleyouknewandinteractedwithonadailybasis.Socialmediahasremovedthatlimitati
4、onandWhat’sdrivingthecontinuedgrowthofsocialmedia?givennewpowertoconsumers.MOBILEHYPER-INFORMEDCONSUMERSMorepeopleareusingsmartphonesandtabletstoaccesssocialmedia.ThepersonalcomputerisstillSocialmediaistransformingthewaythatconsumersacrosstheglobemak
5、epurchasedecisions.atthecenterofthesocialnetworkingexperience,butconsumersareincreasinglylookingtootherConsumersaroundtheworldareusingsocialmediatolearnaboutotherconsumers’experiences,?nddevicestoconnectonsocialmedia.Timespentonmobileappsandthemobile
6、webaccountfor63moreinformationaboutbrands,productsandservices,andto?nddealsandpurchaseincentives.percentoftheyear-over-yeargrowthinoveralltimespentusingsocialmedia.Forty-sixpercentofsocialmediauserssaytheyusetheirsmartphonetoaccesssocialmedia;16perce
7、ntsaytheyconnectOPPORTUNITYFORENGAGEMENTtosocialmediausingatablet.Withmoreconnectivity,consumershavemorefreedomtousesocialConsumerattitudestowardadvertisingonsocialmediaarestillevolving.Thoughroughlyone-thirdmediawhereverandwhenevertheywant.ofsocialm
8、ediausers?ndadsonsocialnetworkingsitesmoreannoyingthanothertypesofInternetadvertisements,researchsuggestthatthereareopportunitiesformarketerstoengagewithconsumersPROLIFERATIONviasocialmedia.Morethanaquarterofsocialmediauserssaytheyaremorelikelytopaya
