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1、Whatisthereddotreddotaward?Whatisthereddotreddotaward? reddotreddotawardisbuiltonaproudpeoplewithahistoryof50yearsonatraditionaldesignaward.Atfirst,itispurelyadesignawardinGermany,buthasgrownintoaninternationallyrenownedaward.Today,from40countries,morethan4,000participants. reddot
2、reddotawardisthedesignoftheindustry'sOscars,theworld'slargestandmostprestigiousdesignawards.Eachyear,someoutstandingindustry,productdesign,communicationdesignbecauseofitshighqualityleveltomeetthedesignwasawardedthe'reddotRedDotAward'. Thevalueofthisprizecanbereflectedinthequalityof
3、itsparticipants.Pleasereferto: Productdesign:Mercedes-Benz,BenQ,Nakamichi,Loewe,Apple,Nokia,Sony(Sony),LG,Samsonite,Nike,Bosh,AutomobileLamborghini(Lamborghini),Volkswagen,Ferrari,BMWandPorscheJie,etc.. CommunicationDesign:Saatchi&Saatchi,IDEO,FrostDesign什么是reddot紅點(diǎn)獎？reddot紅點(diǎn)獎是建立在一
4、個令人引以為豪的，擁有50年悠久歷史的傳統(tǒng)之上一個設(shè)計(jì)獎。起初，它純粹只是一個德國的設(shè)計(jì)獎，但逐漸成長為國際知名的大獎。到今天，有來自40多個國家，超過4000名參賽者。reddot紅點(diǎn)獎是設(shè)計(jì)界中的奧斯卡，世界上規(guī)模最大最尊貴的設(shè)計(jì)獎。 每年，一些杰出的行業(yè)產(chǎn)品設(shè)計(jì)、傳播設(shè)計(jì)因其達(dá)到設(shè)計(jì)品質(zhì)的極高境界而被授予‘reddot紅點(diǎn)至尊獎’。 此獎的價值可以有其參賽者的素質(zhì)體現(xiàn)出來。請參考： 產(chǎn)品設(shè)計(jì)：梅塞德斯奔馳，BenQ,Nakamichi,Loewe,蘋果電腦，諾基亞，新力（Sony），LG,Samsonite,耐克，Bosh,AutomobileLamb
5、orghini(蘭寶基尼),大眾，法拉利，寶馬和保時杰等。 傳播設(shè)計(jì)：Saatchi&Saatchi,IDEO,FrostDesignWhatisadesignconceptaward?Astheworld'smostextensivecoverageofadesigncompetition,reddotreddotdesignawardtoitsleadershipandvisionsinsightonceagainreflectedintheestablishmentofthedesignconceptaward.Thisawardandrecognit
6、ionproductsemphasizestheimportanceoforiginalideas:topromoteinnovationandstimulatethespeedoffastfashionanddesigntrendsreflectthevisionofthevirtualintointuitive.Awardforthedesignconceptpioneeredin2005,belongstothereddotdesignawardreddotofanaward.Tothedesigncreativityofpeopletothemaxi
7、mum,toexploregooddesign,excellentdesigntalenttoexplore.Itfillsadesignawardinalargeloophole.Productdesignisadesignconcept,notproductionorthemarketbefore,buttherearedesignideas/concepts,ormodelstage.Forexample,areducedmodelaccordingtoscale,orathree-dimensionalmap,orthatitsnovelty,fun
8、ctionality,innovation,prod
