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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYShouldLianagoTheFlightofthebacktoOrchis?BoomerangEmployeeTheexpertsrespond.bySarahGreen?ReprintR1004MWhenisitagoodideatoreturntoyouroldcompany?HBRCASESTUDYTheFlightoftheBoomerangEmployeebySarahGreenLianauploadedthepicturesfromherrecenttripthatmatter—ons
2、omethingthatlookedlikeantoVegasfortheConsumerElectronicsShow:AEtchASketch,they’dgiventheprojectjustsolar-poweredcar.A3-Dtelevision.Ane-reader.enoughmoneytofail.WithadifferentdirectorAnothere-reader.Anothere-reader.Assheofproductdevelopment,orwithalittlemoreclickedthroughthem,shefeltbitter
3、sweetvindi-timeandmoney,thingscouldhavegonesodif-cation.Shehadpredictedthezeitgeist.Herferently,Lianathought.productshouldhavebeenondisplay.Sincethen,herlifehadchanged—alot.SheFiveyearsbefore,whenshe’dworkedatOr-andSuzhadgottenmarriedonMartha’schis,she’dputin80hoursaweekleadingtheVineyard
4、,movedtoCalifornia,andadoptedconsumertechcompany’se-readerdevelop-twins.AndLianahadcofoundedMusiophile,mentteam.Buttheresultofallthatwork—theaninternet-streamingradiostation.ThoughitVanda—hadn’tmadeitintostores.Afterseeingwasn’tallthatpro?tableyet,itwasverypopular.the?rstprototype,managem
5、enthadshort-Withthedustsettlingaroundher,Lianasightedlypulledtheplug.Soonafterward,hadbecomerestless.Musiophilewasessen-Lianahadleftthecompany—butnowshewastiallywaitingtobebought,andanydreamsnostalgicfortheworkshe’ddonethere.ofindependentwealthhadlongagofadedShethoughtbacktoherreasonsforq
6、uitting.(shewasthefoundingcreativedirector,notaTheproblemwasn’tjustthatseniormanagerspartner).Shewasreadytogettoworkonhadlostfaithintheproduct;theyhadmis-someofhernewideas.Butthethoughtofjudgedthecustomer,aswell.Assumingthatnolaunchinganotherstart-up,atthispointinheronewantedtoreadProust—
7、orP.D.James,forlife,dauntedher.OPYRIGHT?2010HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whichare?ctional,presentcommonmanagerialdilemmasandofferconcretesolutionsfromexperts.harvardbusinessreview?april2010page1TheFlightoftheBoomerangEmplo
