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1、CHAPTERELEVENProfitMaximizationInChapter10weexaminedthewayinwhich?rmsminimizecostsforanylevelofoutputtheychoose.Inthischapterwefocusonhowthelevelofoutputischosenbypro?t-maximizing?rms.Beforeinvestigatingthatdecision,however,itisappropriatetodiscussbrie?ythenat
2、ureof?rmsandthewaysinwhichtheirchoicesshouldbeanalyzed.TheNatureandBehaviorofFirmsInthischapter,wedelvedeeperintotheanalysisofdecisionsmadebysuppliersinthemarket.Theanalysisofthesupply/?rmsideofthemarketraisesquestionsthatdidnotcomeupinourpreviousanalysisofthe
3、demand/consumerside.Whereasconsumersareeasytoidentifyassingleindividuals,?rmscomeinallshapesandsizes,rangingfromacorner‘‘momandpop’’grocerystoretoavastmoderncorporation,supplyinghundredsofdifferentproductsproducedinfactoriesoperatingacrosstheglobe.Economistsha
4、velongpuzzledoverwhatdeterminesthesizeof?rms,howtheirmanagementisstructured,whatsortof?nancialinstrumentsshouldbeusedtofundneededinvestment,andsoforth.Theissuesinvolvedturnouttoberatherdeepandphilosophical.Tomakeprogressinthischapter,wewillcontinuetoanalyzethe
5、standard‘‘neoclassical’’modelofthe?rm,whichbrushesmostofthesedeeperissuesaside.Wewillprovideonlyahintofthedeeperissuesinvolved,returningtoafullerdiscussionintheExtensionstothischapter.Simplemodelofa?rmThroughoutPart4,wehavebeenexaminingasimplemodelofthe?rmwith
6、outbeingexplicitabouttheassumptionsinvolved.Itisworthbeingabitmoreexplicithere.The?rmhasatechnologygivenbytheproductionfunction,sayf(k,l).The?rmisrunbyanentrepreneurwhomakesallthedecisionsandreceivesallthepro?tsandlossesfromthe?rm’soperations.Thecombinationoft
7、heseelements—productiontechnology,entrepre-neur,andinputsused(laborl,capitalk,andothers)—togetherconstituteswhatwewillcallthe‘‘?rm.’’Theentrepreneuractsinhisorherownself-interest,typicallyleadingtodecisionsthatmaximizethe?rm’spro?ts,aswewillsee.Complicatingfac
8、torsBeforepushingaheadfurtherwiththeanalysisofthesimplemodelofthe?rm,whichwilloccupymostofthischapter,wewillhintatsomecomplicatingfactors.Inthesimplemodeljustdescribed,asingleparty