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1、促銷英文信促銷信的目的就是要賣出產(chǎn)品，促銷信要寫得吸引人，讓人一看就對產(chǎn)品感興趣。以下是促銷信的基本寫法：第一步：Toarouseattention:引起收信人的注意促銷信都是“不請自來”，所以開頭一定要有吸引力和誘惑力。以下給出了幾個促銷信的開頭方法：1)Wouldyouliketoreduceyourrisingdomesticfuelcosts?2)WhynotenjoythecolorfulspringbyjoiningtheflyingHorseTouristGroupafteracompletelybusywinter?3)Justimaginehowcomfort
2、ableyouarewhenyoustretchoutthosetiredlimbsonournewlydevelopedWhiteCloudwaterbed.第二步：Tocreateinterestanddesire讓收信人對產(chǎn)品產(chǎn)生購買興趣一旦抓住了讀者的注意力，就該趁熱打鐵勸服他們買自己的產(chǎn)品。介紹產(chǎn)品必須要緊緊圍繞你在信的開頭所提出的引人之處。光說“最好”、“最新”是沒什么實際意義的。應(yīng)該強(qiáng)調(diào)特性、質(zhì)量、原材料，以及和同類產(chǎn)品相比最出彩的地方?？聪旅孢@個產(chǎn)品介紹是如何寫的：Ourrecentresearchesandtestshaveshowedthatroomswit
3、hournewlydevelopedEnergySaversstaywarmerandrequire20percentlessfuelthanthoseroomsofthesamesizewithouttheusageofthesavers。Thenewsaversarepopularbecausetheyareabletostoreandreflectheatinamuchmoreefficientway。Readtheenclosedbrochure,youwillfindthattheself-stickbackingmakesthemeasytoinstallyours
4、elf.第三步：Toofferconviction加強(qiáng)收信人的購買決心通過產(chǎn)品介紹引起讀者的購買欲望后，就該進(jìn)一步加強(qiáng)讀者購買的決心。你可以詳細(xì)說明并保證產(chǎn)品會給讀者帶來許諾的好處。看下面這段內(nèi)容是如何吸引客戶的：1)UseourFastMicrowaveOvenfortwoweeksabsolutelyfree.2)Ifforanyreasonsyoufindthemodelmachineunsuitabletoyourneeds,wewillreplaceyourorderorrefundyou.第四步：Tomotivateactions.促使客戶購買產(chǎn)品到了這一步，所有的
5、努力都指向一個目標(biāo)：促使客戶采取行動、購買產(chǎn)品。這時語氣要禮貌堅決，并提供給客戶如何購買產(chǎn)品的指示，以方便客戶購買。下面是一些常用的策略：1)Whywait?Comeandbuyrightnowsinceaspecialdiscountof15%willonlybeofferedforamonth.2)Don’tdelay!ThosewhoorderbyOctober5willreceive100OrientalDesignChristmascardsfree.常用單詞及例句advantage(n.)①amorefavourableposition;superiority有利條
6、件，有利因素，優(yōu)勢e.g.Mayweknowwhatspecialadvantageyoucanofferusindevelopingthetrade?②benefit益處，利益是advantageous(a.)profitable;helpful(tosb.)有利的，有益的e.g.Thistradeagreementisadvantageoustobothcountries.takeadvantageoftomakeuseofandprofitfromafavourablecircumstance利用e.g.Welookforwardtoreceivingyourorders
7、atthenewpricesandurgeyoutotakeadvantageofthespecialdiscount.interest(v.)arousetheattentionorcuriosityof使產(chǎn)生興趣…e.g.Yourpricesaretoohightointerestbuyers.(n.)①afeelingofconcern,orcuriosity.興趣，愛好e.g.Weareinreceiptofyourletterof30thMay,whichwehavereadwit
