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1、摘要房地產(chǎn)開發(fā)是在依法取得國有土地使用權(quán)的土地上，按照城市規(guī)劃要求進(jìn)行基礎(chǔ)設(shè)施、房屋建設(shè)的行為。要想使開發(fā)項(xiàng)目達(dá)到預(yù)期的經(jīng)濟(jì)效果，首先必須做好可行性研究工作?？尚行匝芯孔鳛轫?xiàng)目投資決策的依據(jù)、籌集建設(shè)資金的依據(jù)、開發(fā)商與有關(guān)部門簽訂合同的依據(jù)以及編制下階段規(guī)劃設(shè)計(jì)的依據(jù)是項(xiàng)目成敗的先決條件。該項(xiàng)目可行性研究報(bào)告共分八部分。分別為項(xiàng)目總說明，項(xiàng)目概況，市場調(diào)研及分析，項(xiàng)目規(guī)劃設(shè)計(jì)分析，項(xiàng)目進(jìn)度安排，投資收益分析，項(xiàng)目風(fēng)險(xiǎn)分析及結(jié)論和建議。李滄區(qū)九水路以北，漢川路以西地塊開發(fā)項(xiàng)目在整個投資期內(nèi)，財(cái)務(wù)內(nèi)部收益率大于基準(zhǔn)收益率，
2、財(cái)務(wù)上可行。通過敏感性分析、盈虧平衡分析、概率分析，該項(xiàng)目抗風(fēng)險(xiǎn)能力較強(qiáng)，該項(xiàng)目可行。關(guān)鍵詞：房地產(chǎn)開發(fā)項(xiàng)目；可行性分析；投資收益分析；風(fēng)險(xiǎn)分析IIILicangDistrictNorthofJiushuiRoad,WestofHanchuanRoad,BlockDevelopmentProjectFeasibilityStudyAbstractRealestatedevelopmentonthelandlegallyacquiredstate-ownedlanduserightsinaccordancewithther
3、equirementsofcityplanningandinfrastructure,housingconstructionbehavior.Developmentprojectsinordertoachievethedesiredeconomiceffect,youmustfirstdoafeasibilitystudy.Feasibilitystudyasabasisforinvestmentdecisions,thebasistoraisefundsforconstruction,thedeveloperandth
4、erelevantdepartmentssignedacontractbasisaswellasthepreparationofthenextstageofplanninganddesignisbasedontheprerequisiteofthesuccessoftheproject.Theprojectfeasibilitystudyreportisdividedintoeightparts.Fortheprojectdescription,projectprofiles,marketresearchandanaly
5、sis,projectplanninganddesign,projectschedule,thereturnoninvestmentanalysis,projectriskanalysisandconclusionsandrecommendations.LicangDistrictJiushuinorththeHanchuanRoad,westoftheblockdevelopmentprojectintheentireinvestmentperiod,thefinancialinternalrateofreturngr
6、eaterthanthebenchmarkrateofreturn,financialviability.Throughsensitivityanalysis,breakevenanalysis,probabilisticanalysis,theprojectrisk-resistingability,theprojectisfeasible.Keywords:realestatedevelopmentprojects;feasibilityanalysis;returnoninvestmentanalysis;risk
7、analysisIII目錄1項(xiàng)目總說明11.1項(xiàng)目背景11.2編制依據(jù)22項(xiàng)目概況32.1項(xiàng)目名稱32.2宗地位置32.3土地價(jià)格42.4宗地現(xiàn)狀42.5市政配套42.6項(xiàng)目周邊社區(qū)配套62.7規(guī)劃控制要點(diǎn)63市場調(diào)研及分析83.1宏觀政策分析83.2青島市近期規(guī)劃發(fā)展方向83.3青島市房地產(chǎn)現(xiàn)狀及價(jià)格走向93.4李滄區(qū)房地產(chǎn)現(xiàn)狀及價(jià)格走向103.5主要競爭樓盤分析123.6目標(biāo)市場選擇與市場定位143.6.1購房價(jià)格分析143.6.2產(chǎn)品類型分析143.6.3目標(biāo)客戶層選擇163.6.4項(xiàng)目的SWOT分析163.6.5
8、項(xiàng)目產(chǎn)品初步定位164項(xiàng)目規(guī)劃設(shè)計(jì)分析184.1項(xiàng)目規(guī)劃目標(biāo)184.2規(guī)劃設(shè)計(jì)特點(diǎn)184.3項(xiàng)目建筑布局184.4項(xiàng)目結(jié)構(gòu)形式185項(xiàng)目進(jìn)度安排195.1工程進(jìn)度計(jì)劃195.2銷售計(jì)劃196項(xiàng)目投資收益分析206.1項(xiàng)目總投資及開發(fā)成本估算20III6.1.1土地費(fèi)用206.1.2建安工程費(fèi)206.1.3基礎(chǔ)設(shè)施建設(shè)
