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1、銀杏酒店管理學(xué)院工商管理系第三屆步步為贏校園營(yíng)銷實(shí)戰(zhàn)先鋒大賽策劃書成都信息工程學(xué)院銀杏酒店管理學(xué)院第三屆步步為贏校園營(yíng)銷實(shí)戰(zhàn)先鋒大賽策劃書(工商管理系2011年5月)主辦單位:工商管理系團(tuán)總支承辦單位:協(xié)辦單位:活動(dòng)時(shí)間:2011年5月-21-銀杏酒店管理學(xué)院工商管理系第三屆步步為贏校園營(yíng)銷實(shí)戰(zhàn)先鋒大賽策劃書目錄1.活動(dòng)背景·········································32.活動(dòng)宗旨·········································33.活動(dòng)
2、主題·········································34.主辦單位·········································45.活動(dòng)時(shí)間·········································46.贊助單位·········································47-21-銀杏酒店管理學(xué)院工商管理系第三屆步步為贏校園營(yíng)銷實(shí)戰(zhàn)先鋒大賽策劃書.活動(dòng)地點(diǎn)··························
3、···············48.活動(dòng)內(nèi)容·········································49.物質(zhì)準(zhǔn)備·········································410.宣傳方案········································511.報(bào)名及選拔方式··································612.素質(zhì)拓展········································713.啟
4、動(dòng)儀式········································714.營(yíng)銷論劍-21-銀杏酒店管理學(xué)院工商管理系第三屆步步為贏校園營(yíng)銷實(shí)戰(zhàn)先鋒大賽策劃書········································815.比賽規(guī)則········································1116.經(jīng)費(fèi)預(yù)算········································1217.人事安排·······················
5、·················1318.活動(dòng)意義········································17一,活動(dòng)背景:目前,大學(xué)生課外活動(dòng)形式趨于豐富多樣化,但多偏重于對(duì)理論知識(shí)的考核。然而,社會(huì)發(fā)展對(duì)于大學(xué)生的實(shí)踐能力要求越來越高,對(duì)于大學(xué)生學(xué)以致用,培養(yǎng)綜合素質(zhì)的要求越來越高,基于這樣的一種想法和認(rèn)知,開展一項(xiàng)真正能夠?qū)⒗碚撆c實(shí)踐進(jìn)行有效結(jié)合的活動(dòng)顯得尤為重要,在商業(yè)經(jīng)濟(jì)高度發(fā)達(dá)的今天,營(yíng)銷越來越成為企業(yè)生存與發(fā)展的關(guān)鍵,社會(huì)迫切需要懂得營(yíng)銷理論知識(shí)與實(shí)踐技能的人才,營(yíng)銷對(duì)
6、企業(yè)來講顯得尤為重要。在競(jìng)爭(zhēng)如此激烈的時(shí)代作為新世紀(jì)的大學(xué)生,有必要抓住在校的黃金時(shí)間,鍛煉自己的能力,提高自身的綜合素質(zhì)。為了促進(jìn)大學(xué)生就業(yè)創(chuàng)業(yè),幫助大學(xué)生整合社會(huì)資源,為我校大學(xué)生搭建項(xiàng)目和人才匯集的平臺(tái),成都信息工程學(xué)院銀杏酒店管理學(xué)院工商管理系特此舉辦此次實(shí)戰(zhàn)營(yíng)銷大賽。成都信息工程學(xué)院銀杏酒店管理學(xué)院工商管理系-21-銀杏酒店管理學(xué)院工商管理系第三屆步步為贏校園營(yíng)銷實(shí)戰(zhàn)先鋒大賽策劃書現(xiàn)有市場(chǎng)營(yíng)銷(含營(yíng)銷策劃與戰(zhàn)略管理和國(guó)際商務(wù)兩個(gè)方向)、財(cái)務(wù)管理(含會(huì)計(jì)方向)、人力資源管理三個(gè)本科專業(yè)和營(yíng)銷與策劃(含
7、房地產(chǎn)營(yíng)銷與策劃方向)、連鎖經(jīng)營(yíng)管理和物流管理三個(gè)??茖I(yè),自建系以來一直以教育質(zhì)量為核心,以學(xué)科建設(shè)和師資隊(duì)伍建設(shè)為重點(diǎn),銳意改革,努力創(chuàng)新促進(jìn)科學(xué)發(fā)展。經(jīng)過幾年的艱苦奮斗,已初步形成理論與實(shí)踐并重、教學(xué)與科研互相促進(jìn)、??平逃c本科教育協(xié)同發(fā)展的局面?! 」ど坦芾硐底⒅貙W(xué)生實(shí)踐動(dòng)手與管理能力,提高了學(xué)生學(xué)習(xí)專業(yè)知識(shí)的積極性和主動(dòng)性;同時(shí)開展學(xué)生專業(yè)課外活動(dòng),能夠很好的將學(xué)生活動(dòng)與專業(yè)學(xué)習(xí)緊密結(jié)合起來。本次校園營(yíng)銷實(shí)戰(zhàn)大賽就是基于這個(gè)前提而開展的活動(dòng),旨在為學(xué)生創(chuàng)造一個(gè)將理論運(yùn)用到實(shí)踐過程中去的平臺(tái),從而提
8、高學(xué)生的綜合能力。大賽將通過實(shí)戰(zhàn)營(yíng)銷來鍛煉大學(xué)生的創(chuàng)業(yè)技能,提高大學(xué)生實(shí)際操作能力,以創(chuàng)業(yè)帶動(dòng)就業(yè),幫助大學(xué)生更新就業(yè)觀念,增強(qiáng)動(dòng)手能力,豐富工作經(jīng)驗(yàn),切實(shí)為大學(xué)生創(chuàng)業(yè)、就業(yè)提供有力支持。一,活動(dòng)宗旨:(1)通過此次大賽幫助在校大學(xué)生提高學(xué)習(xí)興趣,增強(qiáng)學(xué)以致用的能力(2)培養(yǎng)團(tuán)隊(duì)合作精神,提高綜合素質(zhì),豐富實(shí)踐經(jīng)歷,積累經(jīng)驗(yàn)(3)營(yíng)造學(xué)術(shù)實(shí)踐氛圍,豐富校園文化生活(4)理論與實(shí)踐相結(jié)合,培養(yǎng)應(yīng)用型人