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1、南京航空航天大學(xué)金城學(xué)院畢業(yè)設(shè)計(jì)（論文）外文文獻(xiàn)翻譯系部管理系專業(yè)市場(chǎng)營(yíng)銷(xiāo)學(xué)生姓名唐敏學(xué)號(hào)2109064116指導(dǎo)教師袁昊職稱助教2013年2月第11頁(yè)共11頁(yè)networkmarketingPeterKenzelmannAbstract:Today,mankindhasenteredtheeraofrapideconomicdevelopmentofe-commerce-basednetwork.Afullrangeofrapiddevelopmentandwideapplicationofco
2、mputernetworktechnologyoncontemporarysociety,butalsobroughtgreatchangestotheenterprisemarketingmanagement.NetworkMarketingthenewmarketingmethodstoadapttothechangesoftheeraofthedevelopmentofnetworktechnologyandinformationnetworks,ithaschangedthetraditi
3、onalmarketingconcept,marketingstrategy,marketing,waysandmeans,willbecomethemainstreamofthecurrenteraofcorporatemarketing.ThefaceIhadmanyproblemsintheSMEnetworkmarketing,weshouldalsobeaclearunderstandingoftheinevitabilityofitsdevelopment,whichrequiresa
4、llaspectsofsynergyandcooperation,tobuildagoodnetworkconsumptionenvironment,andpromotethecontinueddevelopmentofnetworkmarketing.Keywords:networkmarketingsalesmodelofnetworkmanagementmarketingplanningSME.1.NetworkMarketingTheoryNetworkmarketingisbasedon
5、thetechnologyinfrastructureofcomputernetworktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncommunicationstechnologyandcomputertechnologytotheproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforext
6、ernalinterconnectionlinesofcommunicationintoalarge,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,sharehardware,software,dataandotherresources.Andnetworkmarketingiscloselyrelatedtothecomputernetworkthereare
7、threetypes:theInternet,ExtranetandIntranet.thetheoreticalbasisforthenetworkmarketing,theoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory,networktheoryofrelationshipmarketing,marketingtheoryandnetworksoftwaretointegratemarketingtheory
8、.2.Commonlyusedmethodsofnetworkmarketing1)SearchEngineMarketing第11頁(yè)共11頁(yè)1)Emailmarketingpermission2)OnlineAdvertising3)Webresourcecooperation4)Viralmarketing5)Amembership-basednetworkmarketing2.Therelationshipbetweennetworkmarketingandotherbusi
