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1、廣告英語的模糊性探析-The?Analysis?of?Fuzziness?in?Advertising?EnglishThe?Analysis?of?Fuzziness?in?Advertising?English[Abstract]?Advertising?may?be?described?as?the?science?of?arresting?the?human?intelligence?long?enough?to?get?money?from?it.?It?is?thus?clear?that?advertising?has?played?a?decisive?role
2、?in?today’s?business?world.?The?issue?of?whether?advertising?languages?are?attractive?and?persuasive?or?not?has?became?the?point?of?attention.?So?thorough?and?theoretical?studies?on?language?features?of?English?advertising?helps?improve?both?the?understanding?and?designing?of?successful?adve
3、rtisements.?After?a?brief?introduction?to?advertising,?advertising?language,?fuzziness?and?fuzzy?linguistics,?the?thesis?is?focused?on?the?linguistic?realizations?of?fuzziness?in?advertising?English?from?the?following?two?perspectives:?the?semantic?realization?and?rhetorical?devices.?In?the?
4、semantic?analysis,?fuzzy?qualifiers,?numerical?fuzzy?quantifiers,?fuzzy?verbs,?descriptive?adjectives?and?symbols?and?abbreviations?are?analyzed?to?reveal?fuzzy?nature?that?are?used?by?advertisers?to?achieve?their?persuasive?ends.?While?in?the?rhetorical?devices,?punning,?metaphors,?and?euph
5、emism?which?make?language?more?vivid?and?create?more?boundless?association?and?imagination?are?discussed.?Then?the?thesis?concludes?with?a?brief?summary?of?the?article?and?points?out?the?limitations?of?the?study.?[Key?Words]?advertising?English;?fuzziness;?semantic?and?rhetorical?analysis廣告英
6、語的模糊性探析廣告英語的模糊性探析-The?Analysis?of?Fuzziness?in?Advertising?EnglishThe?Analysis?of?Fuzziness?in?Advertising?English[Abstract]?Advertising?may?be?described?as?the?science?of?arresting?the?human?intelligence?long?enough?to?get?money?from?it.?It?is?thus?clear?that?advertising?has?played?a?decisi
7、ve?role?in?today’s?business?world.?The?issue?of?whether?advertising?languages?are?attractive?and?persuasive?or?not?has?became?the?point?of?attention.?So?thorough?and?theoretical?studies?on?language?features?of?English?advertising?helps?improve?both
