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1、西京學(xué)院本科畢業(yè)設(shè)計(jì)（論文）題目：E族DIY網(wǎng)絡(luò)營(yíng)銷推廣方案專業(yè)：電子商務(wù)姓名：葉爾木克·波拉提別克2015年11月1西京學(xué)院本科畢業(yè)設(shè)計(jì)（論文）摘要DIY是英文“Doityourself”（做自己的）的縮寫。如今，穿衣不僅僅是為了保溫身體，而是體現(xiàn)了一種新的定義，那就是顯現(xiàn)個(gè)人身份、跟隨時(shí)尚、秀出個(gè)性。DIY比較受到大學(xué)生以及青少年的喜愛(ài)，DIY產(chǎn)品不僅能讓學(xué)生以及青少年消費(fèi)得起，還能滿足他們的求異心理，秀出個(gè)人不同的性格，讓他們?cè)诿ＣＨ撕Ｖ姓宫F(xiàn)自我。因此決定開展一項(xiàng)DIY彩繪項(xiàng)目，通過(guò)電腦設(shè)計(jì)、手繪設(shè)計(jì)來(lái)制作顧客喜歡的DIYT恤。由我團(tuán)隊(duì)來(lái)設(shè)計(jì)您想要的圖案和文字
2、做印刷或刺繡的T恤（情侶T恤、班服T恤、全家服T恤、社團(tuán)團(tuán)隊(duì)服T恤等等）。關(guān)鍵字：DIY；T恤；設(shè)計(jì)；電子商務(wù)；互聯(lián)網(wǎng)。1AbstractDIYisEnglish"Doityourself"(do)theabbreviation.Now,dressingisnotonlytotheinsulationbody,butreflectsanewdefinition,thatisindividualidentity,followfashionandshowpersonality.DIYiscollegestudentsandyoungpeople'saffectionan
3、dDIYproductscannotonlyletstudentsandyouthconsumption,butalsotomeettheirpsychologicalofseekingdifference,showindividualcharacter,lettheminthevastseaofhumanitytoshowthemselves.ItwasdecidedtocarryoutaDIYpaintingproject,tomakecustomersloveDIYt-shirtdesign,hand-painteddesignbycomputer.Fromm
4、yteamtodesignyouwantthepatternandtexttodoprintorembroideryoftheTshirt(coupleTshirt,T-shirt,thewholefamilyserviceT-shirt,clubteamwearT-shirts,etc.).Keywords:DIY;tshirt;design;electroniccommerce;internet.II目錄第1章前言............................................................1第2章E族DIY市場(chǎng)分析..
5、...............................................22.1行業(yè)及市場(chǎng)狀況..................................................22.1.1目標(biāo)市場(chǎng)情況..............................................22.1.2目標(biāo)市場(chǎng)..................................................32.1.3產(chǎn)品更新?lián)Q代周期..........................................42.1
6、.4進(jìn)入市場(chǎng)的難度分析........................................42.2項(xiàng)目前景分析....................................................5第3章E族DIY產(chǎn)品簡(jiǎn)述.................................................6第4章產(chǎn)品推廣與網(wǎng)絡(luò)營(yíng)銷策略.........................................104.1提高市場(chǎng)占有率...........................................
7、......104.1.1產(chǎn)品質(zhì)量.................................................104.1.2產(chǎn)品單價(jià).................................................104.1.3團(tuán)隊(duì)服務(wù).................................................104.1.4團(tuán)隊(duì)名氣.................................................104.1.5市場(chǎng)調(diào)研...........................
