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1、商業(yè)房地產(chǎn)《XX商業(yè)廣場》整合策劃方案目錄第一章總體策劃思路一、策劃的定位、總體思路二、項(xiàng)目背景三、企業(yè)資源分析、企業(yè)目標(biāo)的界定四、核心目標(biāo)——樹立品牌五、項(xiàng)目開發(fā)總建議六、項(xiàng)目的優(yōu)劣勢SWOT分析七．市場機(jī)會發(fā)現(xiàn)第二章市場調(diào)研分析一、XXXX房地產(chǎn)市場發(fā)展概述二、市場消費(fèi)心理三、區(qū)域價格及決定因素四、對配套的市場需求第三章項(xiàng)目產(chǎn)品的定位開發(fā)報告一、項(xiàng)目總體資金預(yù)算二、效益控制三、首期資金投入計(jì)劃四、項(xiàng)目產(chǎn)品進(jìn)入市場的時機(jī)建議五、項(xiàng)目產(chǎn)品開發(fā)策略六、項(xiàng)目產(chǎn)品定位策略第四章對當(dāng)前規(guī)劃設(shè)計(jì)的建議一、整體規(guī)劃的調(diào)整意見二、項(xiàng)目策略總建議：附：產(chǎn)品
2、建議三、配套的調(diào)整建議第五章項(xiàng)目整體組合營銷策略設(shè)計(jì)報告一、項(xiàng)目總體整合營銷思路rationalconcepttoallownetworkmoreinlinewiththeobjectivelawsofthefuturedevelopmentofthecity.1.5.2planningresearchareas:throughoutthecity,withanareaof13,000km2,cover2districtsand8countiesofthecity,includingdowntownandcitylevels.Plannin
3、grange:mainforCityCenterCity,areafor1268km2,NorthtocasesfieldXiang,andJinPingzhen,andGaoDianZhen,andhuangshazhen,andLiuhometownNorthTownshipterritories,EastNanXIZhen,andJiangnanEastTownshipterritories,Southtohorsehome,andsonghome,andLiZhuangZhen,andSouthwidetown,andZhaofie
4、ldStreetdoSouthadministrativeborder,Westtobaixizhen,anddishdamtown,andthoughtslopeXiangWestTownshipterritories.1.6planningtarget1.6.1GeneraltargetthisitemsresearchtowillYibincitybuiltYangtzeRiverupstreamchuanYunnanGuizhoucombinedDepartmentRegionalCenterCity,supportcityspac
5、eoforderedexpandfortarget,referenceYibincityintegratedtrafficplanning(2014-2030years)andtheYibinCityCitygeneralplanning(2013-2030years)ofresearchresults,usingscience,andadvancedofnetworkresearchmethod,buildingmorelevel,andmoremodeoftracktrafficsystem,Meetatdifferentlevelso
6、fthecity'srailtransportationneedsandqualityrequirements.1.6.2target1,refinedurbandevelopmentaxisofurbandevelopmentconcepts,judgments,rail-guideddowntownfromsolotogroup-developmentofthenetwork,fromoneCentertocentercitywithaxialdevelopment.2,networkplanningadaptedtoYibinCity
7、statusandfuturedevelopmentneeds,demonstratesrationalscaleofrailtransporttomeettheneeds二、總體操盤計(jì)劃、步驟三、資源整合、資本運(yùn)營計(jì)劃四、營銷團(tuán)隊(duì)搭建建議五、信心、決心和實(shí)現(xiàn)第六章開盤前期營銷推廣策略設(shè)計(jì)報告一、項(xiàng)目營銷推廣主題的確定二、項(xiàng)目營銷推廣主題的內(nèi)涵三、項(xiàng)目營銷推廣節(jié)奏四、項(xiàng)目營銷推廣模式五、項(xiàng)目營銷推廣執(zhí)行方案附件：XXXX廣場項(xiàng)目市場調(diào)研報告第一章總體策劃思路一、策劃的總體思路1.全面把握：首先是建立在對當(dāng)前最優(yōu)產(chǎn)品設(shè)計(jì)與操盤策略的全面把握之
8、上的，全面掌握他人犯下的錯誤，避免重蹈覆轍----先求不敗而后求全勝。2.項(xiàng)目對接：強(qiáng)調(diào)對項(xiàng)目所在區(qū)域及個性特點(diǎn)詳盡深入的調(diào)查與研究，并對項(xiàng)目的資源優(yōu)勢和劣勢進(jìn)行判斷與整合，從而
