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1、Consumers’awareness,attitudesandbehaviourstowardsfoodfortificationinAustraliaandNewZealandDecember2013106FoodStandardsAustraliaNewZealand(FSANZ)supportsandencouragesthedisseminationandexchangeofinformation.InformationinthispresentationisprovidedunderaCreativeCommonsAttribution3.0Australia(CCBY3.0
2、)Licence,exceptfortheFoodStandardsAustraliaNewZealandlogo.Attribution:Youmaycopy,distribute,transmitandadaptthematerialinthispublicationbytheCCBY3.0licenceforcommercialandnon-commercialpurposes;butyoumustattributetheworkinthefollowingmanner:?FoodStandardsAustraliaNewZealand.Thisattributionmustnot
3、,inanyway,suggestthatFSANZendorsesyouoryouruseofthework.Formoreinformationemailinfo@foodstandards.gov.au.Thirdpartymaterial:Totheextentthatinformationpublishedinthispresentationcontainsmaterialinwhichcopyrightisownedbyathirdparty,theCCBY3.0licencewouldnotapplytosuchthirdpartymaterialand,ifyouwish
4、tore-usethirdpartymaterial,youmayhavetoseekpermissionfromthecopyrightowner.106TableofcontentsTERMSUSEDINTHISREPORT4EXECUTIVESUMMARY6INTRODUCTION9Regulatorybackground9Historyofmandatoryfortification11Purposeofthemandatoryfortification12Monitoring12Labellingoffortifiedfoods13Structureofthereport14R
5、ESEARCHOBJECTIVES15Researchobjectives15Researchquestions15Respondentattributes16METHOD17Questionnairedesign17Questionsusedforcomparingrespondents18Sampling20Datapreparation21Analysisapproach21Studylimitations22RESPONSE23Demographics23MANDATORYFORTIFICATION30Awarenessofmandatoryfortification30Awar
6、enessoffoodcategoriesforwhichfortificationismandatory32AwarenessoffortificantsthatmustbeaddedtobreadinAustraliaandNewZealand35Knowledgeofthepurposeoffolicacidfortification37Attitudetowardmandatoryfolicacidfortification39Knowledgeofthepurposeofiodinefortification42Attitudetowardmandatoryiodinefort
7、ification45Typeofbreadconsumed47VOLUNTARYFORTIFICATION51Awarenessoffortification51Effectoffortificationonself-reportedpurchaseintention52106Foodanddrinksthatrespondentspurchaseforaddedvitaminsandminerals53Reasonsforbuy
