《銷售狀元》理論培訓(xùn)教材-營銷高手業(yè)績倍增教材

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1、《銷售狀元》理論培訓(xùn)教材-營銷高手業(yè)績倍增教材《銷售狀元》理論培訓(xùn)教材營銷高手業(yè)績倍增教材目錄第1章市場營銷導(dǎo)論........................................................11.1市場與市場營銷...........................................................31.2市場營銷管理哲學(xué).........................................................81.3市場營銷管

2、理與市場營銷組合..............................................11本章練習(xí)...................................................................13第2章市場營銷環(huán)境.......................................................152.1市場營銷環(huán)境概述......................................................

3、152.2市場營銷環(huán)境的內(nèi)容....................................................162.3市場營銷環(huán)境的分析....................................................24本章練習(xí)...................................................................28第3章消費者市場及其購買行為分析.....................................

4、....323.1消費者市場概述........................................................323.2影響消費者購買行為的因素..............................................363.3消費者購買決策過程....................................................45本章練習(xí).....................................................

5、..............51第4章組織市場購買行為分析...............................................544.1組織市場概述..........................................................544.2生產(chǎn)者購買行為分析....................................................56本章練習(xí)...........................................

6、........................62第5章競爭者分析.........................................................645.1市場競爭者識別........................................................645.2市場競爭者分析與選擇..................................................685.3市場競爭的基本戰(zhàn)略......................

7、..............................71本章練習(xí)...................................................................79第6章市場營銷調(diào)研.......................................................826.1市場營銷調(diào)研概述......................................................826.2市場營銷調(diào)研技術(shù)...........

8、...........................................886.3市場調(diào)研問卷設(shè)計......................................................906.4營銷調(diào)查報告的撰寫...................................................100本章