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1、Qinbuiltsent(2009)12th,QinyuanCounty,QinnewenvironmentalbuildingmaterialslimitedonclearcompanythesectorfunctionsofnotificationtheDepartment,andworkshop:accordingtocompany"aaccountabilitythreeof""sixbigsystem"managementsystemconstructionrequirements,forfurther
2、upgradecompanymanagementlevel,cleartheworkofresponsibilitysector,laymanagementbased,combinedcompanyinternalrunactual,byManagerOfficeresearch,specialdevelopedthesectorfunctions,nowbeissued,lookedtheDepartmentreceivedpaperHoustrictlypursuanttoimplementation.Her
3、ebynotificationattached:thesectorfunctionsonAugust21,2009CCunits:companyledQinnewenvironmentalbuildingmaterialsOfficeonAugust21,2009issuedtotalprinting9copiesQinyuanCounty,Qinnewenvironmentalbuildingmaterialslimitedthesectorfunctionssectorname:integratedOffic
4、easuperiorsector:Managerdobyinvolvedpostandsubordinatessector:Director,andsecretarial,andlogisticsadministrator,andbuyer,andpaperprintingMember,andArchivesAdministrator,andpersonnelmanagementMember,andmaterialcustody,anddriver,andcorrespondentsectorjob:Respon
5、siblefortheAdministrationandmanagementofenterprisecultureconstruction,includingguestreception,logisticservices,Officeservices,publicsecurityandsoon.Mainfunctions:1,commonfunctions,inchargeoftheannual,quarterlyandmonthlyworkplanandreport,withregularwork,lookin
6、gforajobgap,improvethequalityofwork;2,responsibleforthecompany'srulesandregulations,provisions,arrangements,noticesand根據(jù)目前酒店情況，樹(shù)立“以市場(chǎng)為先導(dǎo)，以銷售為龍頭”的思想；為了更好的開(kāi)展銷售工作，特制定本年度營(yíng)銷方案、市場(chǎng)推廣計(jì)劃，并在工作中逐步加以實(shí)施。第一章目標(biāo)任務(wù)一、客房目標(biāo)任務(wù)：萬(wàn)元/年。二、餐飲目標(biāo)任務(wù)：萬(wàn)元/年。三、起止時(shí)間：自某年某月—某年某月。第二章形勢(shì)分析一、市場(chǎng)形勢(shì)1、2
7、00*年全市酒店客房10000余間，預(yù)計(jì)今年還會(huì)增加1~2個(gè)酒店相繼開(kāi)業(yè)。2、競(jìng)爭(zhēng)形勢(shì)會(huì)相當(dāng)激烈，“僧多粥少”的現(xiàn)象不會(huì)有明顯改善，削價(jià)競(jìng)爭(zhēng)仍會(huì)持續(xù)。3、今年與本店競(jìng)爭(zhēng)團(tuán)隊(duì)市場(chǎng)的酒店有：4、與本店競(jìng)爭(zhēng)散客市場(chǎng)的有：5、預(yù)測(cè)：新酒店相繼開(kāi)業(yè)團(tuán)隊(duì)競(jìng)爭(zhēng)更加激烈；散客市場(chǎng)仍保持平衡；會(huì)議市場(chǎng)潛力很大。二、競(jìng)爭(zhēng)優(yōu)、劣勢(shì)1、三星級(jí)酒店地理位置好。2、老三星酒店知名度高、客房品種全。3、餐飲、會(huì)務(wù)設(shè)施全。4、四周高星級(jí)酒店包圍、設(shè)施設(shè)備雖翻新，但與周圍酒店相比還是有差距。第三章市場(chǎng)定位作為市內(nèi)中檔旅游商務(wù)型酒店，充分發(fā)揮酒店地
8、理位置優(yōu)勢(shì)，餐飲、會(huì)務(wù)設(shè)施優(yōu)勢(shì)，瞄準(zhǔn)中層次消費(fèi)群體：（1）國(guó)內(nèi)標(biāo)準(zhǔn)團(tuán)隊(duì)。（2）境外旅游團(tuán)隊(duì)。（3）中檔的的商務(wù)散客。（4）各型會(huì)議。一、客源市場(chǎng)分為：（1）團(tuán)隊(duì)-------本省旅行社及島外旅行社（北京、上海、廣東、東南亞、日、韓等）（2）散客-------首先?？诩爸苓叺貐^(qū)，再島外北京、上海、廣州等大城市的商務(wù)公司。（3）會(huì)議-------政府各職能部門(mén)、駐瓊企、事業(yè)機(jī)
