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1、BUSINESSPLAN:FIRSTSTEPSJuliaRastopchinaOksanaKikhtenkoEurasiaRegionalAdvisingConferenceMoscow,2004WHATISABUSINESSPLAN?AdocumentdevelopedtojustifyarequestforfundingAnactionplantodevelopbusinessideasAsastrategicplanningtool:describesbusinessstrategy,marketposition,identifiesgoals,defi
2、nesbudgetKEYQUESTIONS OFABUSINESSPLANWhatisourbusinessanditsmission?Whoareourclientsandhowwelldoweknowthem?Whatarethecustomers’needs,whatdotheywant?Whatdowesupplyandhowdoesourproductcreatevalueforourcustomers?KEYQUESTIONS OFABUSINESSPLANHowisourbusinessdeveloping?Howitcan/shoulddeve
3、lop?Howcanwepreventothersfromenteringourmarket?Howdowecompetewithotherplayersonthemarket?BUSINESSPLANGOAL:ToguaranteethatoureffortsareaimedatmaintainingandenhancingourcompetitivenessBUSINESSPLANNINGPROCESSBusinessplanningincludes:Analysisofthecurrentsituationandtrendsincludingcompet
4、itionSWOT–analysis(strengths,weaknesses,opportunitiesandthreats)Defining/refiningourbusinessmission–checkingforvalidity/applicabilityKeysuccessfactorsandstrategicdecision-making–maindirectionsGoal-setting(SMART–specific,measurable,agreedupon,realistic,time-bound)SITUATIONANALYSISMic
5、roenvironment(immediatesurrounding)Macroenvironment(global/national/regionallevel)Analysisofmicroenvironment(immediatesurrounding)Customers/clientsSuppliersLaborforceCompetitionAnalysisofmacroenvironmentEconomicenvironmentLegalaspectsPoliticalenvironmentTechnologicalfactorsSocialfac
6、torsGlobaleconomicconditionsMACROENVIRONMENT ofyourbusinessExternalfactorsTrendsImpactonbusinessReactionEconomicenvironmentMICROENVIRONMENT (IMMEDIATESURROUNDINGS)ofyourbusinessExternalfactorsTrendsImpactonbusinessReactionClients/customersCompetitorsOpportunitiesandthreats forcompan
7、ydevelopmentOpportunitiesThreatsSWOT-analysisSTRENGTHSKeyinternaladvantagesamanagercanuseWEAKNESSESInternalobstaclesamanagershouldbeawareofOPPORTUNITIESKeyexternaladvantagesamanagershoulduseTHREATSKeyexternaleventsorfuturechangesthatmaynegativelyaffectthecompany’sbusinessSWOT-ANALYS
8、IS:STRATEGICMEANING
