cs營(yíng)銷(xiāo)運(yùn)作三大法寶(three magic weapons of cs marketing operation)

cs營(yíng)銷(xiāo)運(yùn)作三大法寶(three magic weapons of cs marketing operation)

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時(shí)間:2018-07-30

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1、cs營(yíng)銷(xiāo)運(yùn)作三大法寶(ThreemagicweaponsofCSMarketingoperation)DetonatedCSsellingpoint-marketingoperationasoneofthethreemagicweaponsChineseatpresentinthemarkethasbeeninthe"springandAutumn"era.Withtheexcessivecompetitionbetweenenterprises,thedirectconsequenceisthehomogen

2、izationofproducts,qualityandprice.ThismeansthatnowChinaconsumerstochoosefrom290kindsofrefrigeratorintherefrigerator,selectionofbeerfromthe455kindsofbeer,choosecosmeticsfrom478kindsofcosmetics,cigarettesfrom499kindsofcigarettes,choosefrom575kindsofshirtshirt,

3、from609kindsofpackagingwaterwaterdrink.IntheUnitedStatesandevenmore,itissubjectedto570timesperdaybythecommercialadvertisement,eachpersonmustchoosetheshoesfrom1200kindsofshoes,clothesfrom800kindsofclothing,choosethecarfromthe572car,selectedfrom138kindsoftooth

4、pasteinthetoothpaste,selecttheprogramfromthe200televisionchannel......Expertswhospecializeinmasscommunicationfindthatmodernpeopleliveintheendlessbombardmentoftelevision,newspapers,networks,radioandotherendlessadvertisingnetworks.Apersonreceivesabout1800messa

5、gesaday,andaweeklater,thereareabout9000messagestryingtograbyourattention.Therefore,today'senterpriseswanttoletconsumersfromadvertising"tightencirclement",topayattentiontoyourproduct,youmusttakeouttheunique"sellingpoint"cannotbe!Thewonderfulcase:commitmentisg

6、oldandconsiderateSituation1:"beforeyoudestroyallthepestsinyourhouse,youdon'toweadollar."whydopeopleoftenlookfor"famousbrand"whenshoppingorlookingforanenterprise,lookingfor"oldbrand"?Becausethese"famousbrand"productsand"oldshop"shop,inessence,itiscoveredwithe

7、xcellentproductqualityandservicequality.That'swhybrand-nameproductsaresomuchmoreexpensivethanordinaryproducts:peoplearewillingtospendextramoneyonproductsthatareconfidentofselling.Forexample,aforeigncompanycalled"BBBK"isapestkillingprofessionalcompany.Itcharg

8、edhighcostmorethan600%ofitscompetitors,andahighmarketshareinpestcontrolservices.Thecompany'scommitmenttoservingthehotelandcateringcustomers:"beforeallpestsinyourhousearewipedout,youdon'toweadoll

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