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《俏江南蘭會(huì)所與文化營(yíng)銷分析（analysis of lan club and cultural marketing）》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。
1、俏江南蘭會(huì)所與文化營(yíng)銷分析（AnalysisofLANClubandculturalmarketing）Beforethelecture,let'slookatacaseofculturalmarketing:In2007,Zhang,43,rankedfourthinthelistofHurunrichrestaurantlist,fortiethintheMillenniumInternationalVillage,2007intheHurunlist,and311stintheForbesChinarichlist,w
2、ithanassetof1billion790millionyuan.FromAlanrestauranttoearlyhighgradeAbaloneRestaurant,ZhangLanhasaccumulatedenoughmoney,andtheartofattentionandloveisnotonlyafterenoughwealthtobegin.ZhangLan'sfatherwasagourmetwhodreamedoffoodfortherestofhislife,surroundedbyagroupof
3、painterswhohadgreatinfluenceonZhanglan.Bluebelievethat"onlythreegenerationsofanoble"folksaying,sheisalmostintheentrepreneurialprocessandChinarashandtoomuchinhasteinthecateringindustryintheprocessof"soaring"spenttheirtimeandmaterialpettynobleera.After2000,thecourseo
4、faccumulationofenoughZhangLanintheunbelievablespeed-yearpeerplannedandstartedtodoasetofdelicacy,fashionandartspaceinoneofthehigh-endrestaurant"beauty".IneverystoreSouthBeauty,decorationstyleisnotthesame,butcantheessenceofChinaculturaltraditionandmodernfashion,avant
5、-gardeandChinafoodculturecombinationofartandcommercejustperfect,lettheblueintuitionineverycornerofSouthBeautyhavejoinedtheartelements.TheLGbuildinginBeijingnearly5000squaremetersofhigh-endbrand"LanClub"(Lansbeauty),isabluecalled"theworld'sbestbusinessclub",inordert
6、ocreateChinaandAsia'stopfashionarena,ZhangLaninvitedParisBacca-ratCrystalPalaceFrenchdesignerPhilipStark,lightdesignfeecost12millionyuanrenovationcostsupto100millionyuan.Thisisjustthebeautyoftheplanstepupgrade.Sincethen,theBeijingrestaurantbrandalsobegantoincreasei
7、nvestmentinthediningenvironment."SouthBeautyinthedecorationdesignconceptledtheentireindustrytoupgrade,theupgradeisnotonlyonthehardware,itistheculture."ZhangLansaiditwasthehappiestthingforhim.BluearoundChinagatheredalargenumberofcontemporaryartists,manyoftheminthetr
8、aditionalWesternpaintingtechniquesofrealismfamouspainterChenDanqing,realistpainterLiuXiaodong,onbehalfofthenewgenerationofnewChinanearly20yearshi
