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1、內(nèi)蒙古財(cái)經(jīng)學(xué)院本科學(xué)年論文餐飲行業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)策略研究作者王麗麗系別商務(wù)學(xué)院專(zhuān)業(yè)市場(chǎng)營(yíng)銷(xiāo)年級(jí)09級(jí)學(xué)號(hào)902064116指導(dǎo)教師關(guān)青導(dǎo)師職稱(chēng)講師pollution,otherpollutionwe;aslongaswecanconservetheirwaterresources,wewillbeabletoenjoythewaterfun.Oneistoletthewaterflowintheriver.Toachievetheriverflows,isfirsttobuildamoderngrid,thewaterretention.For,thisyea
2、rplansonJuneRiver,andTangCunhe,andXINGwaterriver,andLuhangbuRiver,andguanhethis5article11/12指導(dǎo)教師評(píng)語(yǔ)：pollution,otherpollutionwe;aslongaswecanconservetheirwaterresources,wewillbeabletoenjoythewaterfun.Oneistoletthewaterflowintheriver.Toachievetheriverflows,isfirsttobuildamoderngrid,
3、thewaterretention.For,thisyearplansonJuneRiver,andTangCunhe,andXINGwaterriver,andLuhangbuRiver,andguanhethis5article11/12成績(jī)：教師簽字：年月日內(nèi)容提要網(wǎng)絡(luò)營(yíng)銷(xiāo)是以互聯(lián)網(wǎng)為主要手段的一種新型營(yíng)銷(xiāo)手段，它是企業(yè)營(yíng)銷(xiāo)實(shí)踐與現(xiàn)代通信技術(shù)、計(jì)算機(jī)網(wǎng)絡(luò)技術(shù)相結(jié)合的產(chǎn)物，是企業(yè)以電子信息技術(shù)為基礎(chǔ)、以計(jì)算機(jī)網(wǎng)絡(luò)為媒介和手段而進(jìn)行的各種營(yíng)銷(xiāo)活動(dòng)的總稱(chēng)。盡管其歷史較短，但已經(jīng)在企業(yè)經(jīng)營(yíng)策略中發(fā)揮著越來(lái)越重要的作用，網(wǎng)絡(luò)營(yíng)銷(xiāo)的價(jià)值也為越來(lái)越多的實(shí)踐應(yīng)用所
4、證實(shí)。pollution,otherpollutionwe;aslongaswecanconservetheirwaterresources,wewillbeabletoenjoythewaterfun.Oneistoletthewaterflowintheriver.Toachievetheriverflows,isfirsttobuildamoderngrid,thewaterretention.For,thisyearplansonJuneRiver,andTangCunhe,andXINGwaterriver,andLuhangbuRiver,a
5、ndguanhethis5article11/12隨著上網(wǎng)人數(shù)的不斷增長(zhǎng)和互聯(lián)網(wǎng)應(yīng)用的迅速發(fā)展，網(wǎng)絡(luò)營(yíng)銷(xiāo)已經(jīng)成為企業(yè)常用的營(yíng)銷(xiāo)方式之一，也與人們的日常工作和生活密不可分。網(wǎng)絡(luò)營(yíng)銷(xiāo)在中國(guó)的盛行在各行各業(yè)均有體現(xiàn)，尤其是網(wǎng)絡(luò)營(yíng)銷(xiāo)在餐飲行業(yè)的運(yùn)用更是十分普遍。本文便是從中國(guó)餐飲行業(yè)的角度出發(fā)，研究網(wǎng)絡(luò)營(yíng)銷(xiāo)在餐飲行業(yè)的應(yīng)用情況，通過(guò)網(wǎng)絡(luò)營(yíng)銷(xiāo)調(diào)研，分析網(wǎng)絡(luò)營(yíng)銷(xiāo)運(yùn)行的宏觀、微觀環(huán)境和網(wǎng)上市場(chǎng)概況，找出餐飲行業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)存在的問(wèn)題，如網(wǎng)站建設(shè)和推廣問(wèn)題、搜索引擎營(yíng)銷(xiāo)問(wèn)題、網(wǎng)絡(luò)營(yíng)銷(xiāo)策略問(wèn)題等，最終利用網(wǎng)絡(luò)營(yíng)銷(xiāo)的基礎(chǔ)知識(shí)和實(shí)踐技能，提出解決問(wèn)題的對(duì)策，使餐飲行業(yè)的網(wǎng)絡(luò)營(yíng)銷(xiāo)得
6、到健康、持久和快速的發(fā)展。關(guān)鍵詞：網(wǎng)絡(luò)營(yíng)銷(xiāo)餐飲行業(yè)網(wǎng)站建設(shè)搜索引擎營(yíng)銷(xiāo)網(wǎng)絡(luò)營(yíng)銷(xiāo)策略pollution,otherpollutionwe;aslongaswecanconservetheirwaterresources,wewillbeabletoenjoythewaterfun.Oneistoletthewaterflowintheriver.Toachievetheriverflows,isfirsttobuildamoderngrid,thewaterretention.For,thisyearplansonJuneRiver,andTangCunh
7、e,andXINGwaterriver,andLuhangbuRiver,andguanhethis5article11/12目錄一、引言……………………………………………………………………………3二、餐飲行業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)的發(fā)展?fàn)顩r………………………………………………3㈠我國(guó)網(wǎng)絡(luò)營(yíng)銷(xiāo)發(fā)展概況……………………………………………………3㈡餐飲行業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)發(fā)展的現(xiàn)狀……………………………………………3三、餐飲行業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)存在的問(wèn)題………………………………………………4㈠中國(guó)網(wǎng)絡(luò)營(yíng)銷(xiāo)面臨的主要問(wèn)題……………………………………………4㈡餐飲行業(yè)開(kāi)展網(wǎng)絡(luò)營(yíng)銷(xiāo)存在的問(wèn)題…
8、……………………………………4四、餐飲行業(yè)網(wǎng)絡(luò)營(yíng)銷(xiāo)的解決策略…………………………
