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1、PRESENTEDBY:KEVINMICROSOFT[COMPANYADDRESS]VERSION[0.0][DATE]TARGETAUDIENCEPROFILINGQUESTIONNAIRE[DOCUMENTSUBTITLE][Date]TargetAudienceProfilingQuestionnaire6TARGETAUDIENCEPROFILINGQUESTIONNAIRECOMPANYGOALSTopfivecompanygoals1[Listyourcompany'stopfivegoalsinorderofimportance
2、toyourcompany.]2345BUSINESSPURPOSE[Listyourbusinesspurposes;theremaybeseveral.Example:Ourbusinesspurposesincludeprovidingeducationaltoystochildrenundertheageoffiveandsolutionsforchildrenwithspecialneeds.]PRODUCTAPPROPRIATENESSQuestions1[Listquestionsthathelpyoudetermineyour
3、product'sorservice'sappropriatenessforyourintendedaudience.Examplequestions:Whatagegroupbuysourproduct?Whatistheincomelevelofourtargetcustomers?]2345PRIMARYCUSTOMERSQuestions6[Listquestionsthathelpyoudeterminewhoyourprimarycustomersare.Thinkaboutwhoismostlikelytopurchaseyou
4、rproduct.Examplequestions:Wheredoourcustomerslive?Underwhatcircumstancesdoourcustomerspurchaseourproduct?]78910[Date]TargetAudienceProfilingQuestionnaire6PURCHASEFREQUENCYQuestions1[Listquestionsthathelpyoudeterminehowfrequentlyyourcustomerspurchaseyourproductorservice.Youc
5、analsoincludequestionsthathelpyoudetermineifcustomerspurchaseyourproductseasonally.Examplequestions:Howoftendocustomersbuyourproduct?Docustomersbuyourproductduringaparticulartimeoftheyear?]2345PRODUCTPERCEPTIONQuestions6[Listquestionsthathelpyoudeterminehowyouwantcustomerst
6、operceiveyourproductorservice.Examplequestions:Howisourproductunique?Isourproductenvironmentallysafe?]78910PRIMARYMESSAGEPrimaryMessage(s)11[Listtheprimarymessage(s)thatyouwantyourcustomerstohear.Considerwhatpolitical,religious,moral,orethicalmessagesyouaresendingoutbymarke
7、tingyourproduct.Examplemessages:Ourcompanycaresabouttheenvironment.Ourcompanyprovidesseniorcitizenswithqualitycare.]12131415MOTIVATIONQuestions[Date]TargetAudienceProfilingQuestionnaire61[Listquestionsthatcanhelpyoudeterminethemotivationofcustomerswhopurchaseyourproductorse
8、rvice.Forexample,yourcustomermightneedtohaveacleankitchenfloor.Examplequestions:Do
