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1、市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載http://qq705873717.ys168.com/畢業(yè)論文題 目: 淺析我國(guó)冰箱行業(yè)之路專 業(yè): 班 級(jí):學(xué) 號(hào):姓 名:指導(dǎo)老師:二〇一四年六月28市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載http://qq705873717.ys168.com/摘要冰箱作為較早進(jìn)入城市家庭的家用電器，冰箱在國(guó)內(nèi)已發(fā)展了20多年。中國(guó)的冰箱市場(chǎng)經(jīng)過多年的價(jià)格戰(zhàn)和快速發(fā)展后市場(chǎng)已變得成熟。本文對(duì)中國(guó)冰箱行業(yè)的發(fā)展作了分析，本文共五章：第一章介紹冰箱的基礎(chǔ)；第二章介紹了我國(guó)冰箱業(yè)的現(xiàn)狀及營(yíng)銷渠道；第
2、三、四章重點(diǎn)分析了我國(guó)未來(lái)冰箱市場(chǎng)的主力市場(chǎng)---農(nóng)村市場(chǎng)；第五章簡(jiǎn)單分析了我國(guó)冰箱本身的發(fā)展方向。本文取材廣泛，僅表達(dá)個(gè)人觀點(diǎn)，僅供參考。關(guān)鍵詞：冰箱、營(yíng)銷渠道、市場(chǎng)、農(nóng)村28市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載http://qq705873717.ys168.com/AbstractTherefrigeratortookentersthecityfamilyearlythedomesticelectricappliances,therefrigeratorindomestichasdevelopedformore
3、than20years.AfterChina'srefrigeratormarketpassesthroughmanyyearpricewarsandthefastdevelopmentthemarkethasbecomemature.ThisarticlehasmadetheanalysistotheChineserefrigeratorprofessiondevelopment,thethisarticlealtogetherfivechapters:Firstchapterintroducesthe
4、refrigeratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthemarketingchannel;Third,fourchaptershaveanalyzedourcountrywithemphasisfuturetherefrigeratormarketmainforcemarket---Ruralmarket;Fifthchapterhassimplyanalyzedou
5、rcountryrefrigeratoritselfdevelopmentdirection.Thisbookselectioniswidespread,onlyexpressesindividualviewpoint,onlysuppliesthereference.Keywords:Refrigerator,marketingchannel,market,countryside28市場(chǎng)營(yíng)銷畢業(yè)論文網(wǎng)盤下載http://qq705873717.ys168.com/目錄摘要................
6、...............................................IAbstract.........................................................II第一章概述......................................................11.1、冰箱的發(fā)明................................................11.2、冰箱的原理.............
7、...................................1第二章冰箱的營(yíng)銷渠道..........................................22.1中國(guó)冰箱業(yè)的現(xiàn)狀...........................................22.1.1產(chǎn)銷規(guī)模...............................................22.1.2技術(shù)優(yōu)勢(shì).............................................
8、..22.1.3、市場(chǎng)需求...............................................32.2我國(guó)冰箱營(yíng)銷渠道概況.......................................32.2.1我國(guó)冰箱營(yíng)銷渠道的演變歷史.............................32.2.2我國(guó)冰箱營(yíng)銷渠道的現(xiàn)狀.................................6第三章
