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1、BusinessPlanforShanghaiDisney1.IntroductionWaltEliasDisney,whowasthemostfamousanimationmasterdesignerinAmerica,establishedthewell-knownWaltDisneyCompany.Tobringhappytotheworld,theWaltDisneyCompanydecidedtobuildathemeparknamedtheDisneyland.TheDisneylandhasbecome
2、themostpopularthemeparkallovertheworld.TheDisneylandisapartoftheDisneyamusementpark,whichhasthemehotel,Disneydowntownandsomeotheramusementfacilities.2.TheReasontoChooseShanghaiTofindouttheanswertothequestion,PESTELModelcanbeusedtoanalyzethemacroenvironmentofthe
3、ShanghaiDisneyland.ThePESTELrepresentsixelementsinfluencedthecompany,whicharepolitical,economic,social,technology,environmentandlegal.2.1.PoliticalWiththenationalbecomemoreandmorepowerful,theChinesegovernmentembracestheforeigncapitaltoinvestinChina.Thisshowsthe
4、culturalconfidenceoftheChinese.AlthoughtherearemanyVisaWaivercountries,manyChinesedonotorcannothaveavisatoleavethecountry.Sincethereasonmentioned,theShanghaiDisneylandcouldattractthesecustomerstovisititwithoutanyvisa.2.2.EconomicSinceChinabecametheworld’ssecond
5、largesteconomy,thedisposableincomesofChinesearemuchmoresufficientcomparedwithlastfewyears.People7arewillingtospendmoremoneyonamusementfacilitiestoentertainthemselves,includingvisitingShanghaiDisneyland.MagiccityisanothernameforShanghai,indicatingthatitisacharmi
6、ngcity.Shanghaiisoneofthebiggestmetropolisesinscaleandarea,andalsothefinancialcenterofChina,includingallelementsoffinancialmarketinChina.ItisnodoubtthatShanghaiDisneylandcanattractmoremainlandtouristthanHongKongdoes.1.1.SocialChinahashadaone-childpolicy,whichma
7、deparentsreluctanttodenyanythingtotheironlychild,suchasvisittoathemepark.1.2.TechnologyTheimprovedtechnologyoftransportationisanotherelementthatDisneychoseShanghai1.3.EnvironmentTheweatherinShanghaiisrelativelymoderatethanBeijingorGuangzhou,whichiswarminwintera
8、ndcoolinsummer.1.4.LegalThelegalsystemofChinaisreasonablyperfectthanitofFrancein1985.ItishardlytoseethesituationthattheDisney’schairmanwaspeltedbyeggsinParis.2.LessonsLearne
