資源描述：
《starbucks_swot星巴克swot分析》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、StarbucksSWOTIntroductionStarbucksCoffeeCompanywasfoundedin1971,openingitsfirstlocationinSeattle'sPikePlaceMarket.Starbucksistheworld'sleadingretailer,roasterandbrandofspecialtycoffeewithcoffeehousesinNorthAmerica,Europe,MiddleEast,LatinAmericaandthePacificRim
2、.Worldwide,approximately33millioncustomersvisitaStarbuckscoffeehouseeachweek.Italsosellsarangeofteas,Italian-styleespressobeverages,coldblendedbeverages,bakedgoods,confectionery,coffeebrewingequipmentandarangeofStarbucksbrandedgiftsStrengthStarbucksCorporation
3、isaveryprofitableorganization,earninginexcessof$600millionin2004.Thecompanygeneratedrevenueofmorethan$5000millioninthesameyear.Itisaglobalcoffeebrandbuiltuponareputationforfineproductsandservices.Ithasalmost9000cafesinalmost40countries.StarbuckswasoneoftheFort
4、uneTop100CompaniestoWorkForin2005.Thecompanyisarespectedemployerthatvaluesitsworkforce.Theorganizationhasstrongethicalvaluesandanethicalmissionstatementasfollows,'StarbucksiscommittedtoaroleofenvironmentalleadershipinallfacetsofourbusinessWeaknessStarbuckshasa
5、reputationfornewproductdevelopmentandcreativity.However,theyremainvulnerabletothepossibilitythattheirinnovationmayfalterovertime.TheorganizationhasastrongpresenceintheUnitedStatesofAmericawithmorethanthreequartersoftheircafeslocatedinthehomemarket.Itisoftenarg
6、uedthattheyneedtolookforaportfolioofcountries,inordertospreadbusinessrisk.Theorganizationisdependantonamaincompetitiveadvantage,theretailofcoffee.Thiscouldmakethemslowtodiversifyintoothersectorsshouldtheneedarise.OpportunityStarbucksareverygoodattakingadvantag
7、eofopportunities.In2004thecompanycreatedaCD-burningserviceintheirSantaMonica(CaliforniaUSA)cafewithHewlettPackard,wherecustomerscreatetheirownmusicCD.Newproductsandservicesthatcanberetailedintheircafes,suchasFairTradeproducts.Thecompanyhastheopportunitytoexpan
8、ditsglobaloperations.NewmarketsforcoffeesuchasIndiaandthePacificRimnationsarebeginningtoemerge.Co-brandingwithothermanufacturersoffoodanddrink,andbrandfranchisingtomanufacturersofo
