數(shù)據(jù)挖掘在銷售預(yù)測中的應(yīng)用(初稿)

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1、數(shù)據(jù)挖掘在銷售預(yù)測中的應(yīng)用易飛南京信息工程大學(xué)職業(yè)技術(shù)學(xué)院，南京210044摘要：銷售量的預(yù)測對于生產(chǎn)和銷售部門是極其重要的，面對銷售部門日益增長的海量數(shù)據(jù)，給出一個(gè)完整的數(shù)據(jù)挖掘過程，包括數(shù)據(jù)選擇，數(shù)據(jù)準(zhǔn)備、數(shù)據(jù)調(diào)整、挖掘算法的實(shí)現(xiàn)等，通過銷售預(yù)測，企業(yè)可以制定科學(xué)合理的原材料一采購計(jì)劃、生產(chǎn)計(jì)劃、人員配備計(jì)劃、庫存計(jì)劃以及營銷計(jì)劃。因此，銷售預(yù)測決策支持系統(tǒng)對企業(yè)的經(jīng)營決策具有重要的研究意義。關(guān)鍵字：數(shù)據(jù)挖掘,銷售預(yù)測,神經(jīng)網(wǎng)絡(luò)ApplicationofDataMininginSalesManagementAbstract：Facetobignumber

2、datawhichincreasedayafterdayofsalesdepartment,thispaperpresentsanintegrateddataminingprecession.Itincludesselectionofdata,preparationofdataregulationofdata,implementationofminingalgorithmsandsoon.Totheresultofsaleforecasting,enterprisescanrationalmaterialsprocurementplan,production

3、schedule,staffingplan.JustmakeStockplanandmarketingplan.SosaleforecastingDSSusedforsupportingsaledecisionandotherdecisiareimportantforthedevelopmentofenterprises.Keywords:DataMining;SalesForecasting;NeuralNetwork-11-目錄摘要..............................................................

4、..................................................................0Abstract.........................................................................................................................0第一章緒論................................................................................

5、..................................21.1研究的背景及意義................................................................................................2第二章數(shù)據(jù)挖掘技術(shù)介紹..........................................................................................32.1數(shù)據(jù)挖掘的定義與目的........................

6、...................................................................32.2數(shù)據(jù)挖掘的處理過程...............................................................................................32.3數(shù)據(jù)挖掘的主要功能..............................................................................................

7、.42.4數(shù)據(jù)挖掘常用方法...................................................................................................52.5數(shù)據(jù)挖掘中適用于銷售預(yù)測的方法及特點(diǎn)............................................................6第三章銷售預(yù)測................................................................................

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