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1、論旅游產(chǎn)業(yè)核心競爭力:IthasgreatsignificancetostudythepetitivenessoftourisminMichaelPorter'svieationanddevelopmentoftheparativeadvantage.Thisparativeadvantageshoent.Thekeyoftourismpetitivenessisitsinternalfactor-resourcetoo.Thecharacteristicresourcesarethepeti
2、tiveadvantageoftheregionThepetitiveabilityoftourismsummarizesresource.Becausetheproductsoftourismefromresources,tourismresourceisexclusive,unique,immovable,unduplicatedandsoon.Tourismproductbasedonthosetraitsespecialtourismattractions,anditanytouristsan
3、ddevelopthepetitiveadvantageoftourismindustry.Soattractionspetitiveabilityasthecorepetitionoftourismindustry.Tourismproductistheformoftourismindustry.Becauseofthepetitivedegree,tourismproductultimatelyrepresentedthroughsellingtourismproducts.Thetourismf
4、acilityandservicearethesupplementaryoftourismpetition.Tourismfacilityisindispensabletosatisfytourists'touringandliving.Popularlytourismfacilityiscorrespondingtotourismattractions,namely,thelarger-scaletourismattractions;accordinglyneedthebettertouri
5、smfacility.Tourismserviceistheligamentofconnectingtouristattraction.Tourismisoneofindustries,corepetition.Thekeyofanindustrialpetitionistheformationanddevelopmentoftheparativeadvantage,andsotheserviceisanimportantinnovationindevelopingtourism.Furthermor
6、e,thecorepetitivedevelopmentoftourismindustryisaffectedthepoliciesofthegovernment$itsmanagement$thestratagemoftheenterpriseandsoon.Inordertoenhancethecorepetitioneffectively,ustconsidervariousfactors.:tourismindustry!thecorepetitiveness!parativesuperior
7、ity!tourismattractions!!競爭力是反映一個(gè)產(chǎn)業(yè)的素質(zhì)和發(fā)展?jié)撃艿闹匾獦?biāo)志旅游產(chǎn)業(yè)是旅游業(yè)的重要經(jīng)濟(jì)特征#旅游產(chǎn)業(yè)的競爭力表現(xiàn)在產(chǎn)業(yè)內(nèi)部的旅游產(chǎn)品$旅游企業(yè)旅游服務(wù)等以及產(chǎn)業(yè)外部的旅游功能本文運(yùn)用波特的競爭力理論并結(jié)合旅游產(chǎn)業(yè)的自身特點(diǎn)提出以旅游資源為內(nèi)核所形成的旅游吸引物是旅游產(chǎn)業(yè)競爭力的核心它和旅游設(shè)施旅游服務(wù)等共同構(gòu)成旅游產(chǎn)業(yè)旅游設(shè)施和旅游服務(wù)是圍繞旅游吸引物這一核心而展開的旅游產(chǎn)業(yè)心競爭力比較優(yōu)勢旅游區(qū)點(diǎn)(加入世貿(mào)組織后，中國的旅游業(yè)將逐步走向全面開放，參與國際市場競爭。在
8、競爭程度愈演愈烈，競爭范圍從局部擴(kuò)大到整體的新形式、新環(huán)境下，全面提升我國旅游產(chǎn)業(yè)的競爭力是實(shí)現(xiàn)旅游業(yè)同國際接軌并邁向世界旅游強(qiáng)國的必由之路。旅游者購買的是一種文化精神的感受經(jīng)歷和體驗(yàn)它是通過旅游商主要是旅行社整合旅游吸引物旅游資源和精心安排的全方位的服務(wù)來實(shí)現(xiàn)的旅游產(chǎn)品的價(jià)值大小依賴于旅游核心產(chǎn)品的品位價(jià)值旅游核心產(chǎn)品是指旅游供給者能借以滿足和實(shí)現(xiàn)旅游者的文化精神的追求與享受的產(chǎn)品旅游產(chǎn)品的這種觀賞性是構(gòu)成旅游核心產(chǎn)品品牌的具體表現(xiàn)旅游核心產(chǎn)品建立在具
