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1、函授工商導(dǎo)論題型及復(fù)習(xí)范圍I．選擇題（30分）：根據(jù)課本內(nèi)容改編，Chapter11-12（三卷重復(fù)使用）II．選詞填空（25分）:Chapter3(P28)&Chapter10（P99）III．單詞/詞組翻譯（25分）IV．段落翻譯（20分）Chapter6&9I．1.Wholesalersandretailersarecalled_______.A.transporterB.buyerC.sellerD.middlemen2.OfeverydollartheAmericansspendoncons
2、umerproducts,about_______centsgoestothemiddlemen.A.30B.40C.50D.603.Themostcostlybutalsothemosteffectivepromotionaltoolis_______.A.advertisingB.wordofmouthC.personalsellingD.publicrelation4.ThemostcommondefinitionofmoneyisM-1,whichdoesnotinclude_______.A
3、.NOWaccountsB.timedepositsC.demanddepositsD.traveler’schecks5.Tocontrolmoneysupply,_______isthemosteffectivetool.A.reserverequirementB.changeinthediscountrateC.issuingmoneyD.open-marketoperation6._______isnotatypeoftradecredit.A.openaccountB.checkC.prom
4、issorynoteD.draft7.Thelendingbankcanasktheborrowertoputupcollateral,whichdoesnotinclude_______.A.inventoryB.accountsreceivableC.accountspayableD.marketablesecurities8.Long-termloansusuallyextendforatleast_______years.A.1B.2C.3D.49.Short-termsourcesoffin
5、ancingdonotcontain_______.A.depreciationB.tradecreditC.commercialpaperD.factor10._______isnotafeatureofbonds.A.facevalueB.maturitydateC.interestrateD.compensatingbalance11.Soleproprietorshipandpartnershiphaveacommondisadvantage,whichis_______.A.hightaxb
6、urdenB.internalconflictsC.unlimitedliabilityD.lackofsecrecy12.Whichinthefollowingisnotanadvantageofacorporation?_______A.limitedliabilityB.easytoexpandC.separatedownershipandmanagementD.exclusiveuseofprofits13.Thefunctionsofmarketingdonotinclude_______.
7、A.acquiringB.producingC.sellingD.transportation1.Themarketingmixdoesnotinclude_______.A.publicityB.placeC.promotionD.product2.Consumerproductsdonotcontain_______.A.conveniencegoodsB.shoppinggoodsC.industrialproductsD.specialtygoods3.Commercializationist
8、he_______stageofdevelopmentofanewproduct.A.firstB.secondC.fourthD.last4.Theproductlifecycleusuallycouldbedividedinto_______stages.A.twoB.threeC.fourD.five5._______pricingobjectivefocusesonthereturnoncapital.A.sales-orientedB.prof
