資源描述：
《successful people in international business understand the cultures of other countries 閱讀答案》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在應(yīng)用文檔-天天文庫。
1、Successfulpeopleininternationalbusinessunderstandtheculturesofothercountries閱讀答案 Successfulpeopleininternationalbusinessunderstandtheculturesofothercountriesandlearntochangetheirpracticesindifferentcultures.Theyunderstandtheimportanceofavoidingbusinessdecisionsbasedonmisc
2、onceptions—mistakenideas. Onecauseofmisconceptionsisethnocentrism,thebeliefthatone’sownculture’swayofdoingthingsisbetterthanthewayofothercultures.It’sethnocentrismthatleadstofailureininternationalbusiness.Toavoidethnocentrism,it’snecessarytostudythedifferentelements（組成部分）
3、ofculture:language,valuesandattitudes,andcustomsandmanners. Language A.knowledgeofthelocallanguagecanhelpinternationalbusinesspeopleinfourways.First,peoplecancommunicatedirectly.Second,peopleareusuallymoreopenintheircommunicationwithsomeonewhospeakstheirlanguage.Third,an
4、understandingofthelanguageallowspeopletoinfermeaningsthatarenotsaiddirectly.Finally,knowingthelanguagehelpspeopletounderstandtheculturebetter. Valuesarepeople’sbasicbeliefsaboutthedifferencebetweenrightandwrong,goodandbad.Anattitudeisawayofthinkingoracting.Valuesandattitu
5、desinfluenceinternationalbusiness.Forexample,manypeopleintheUnitedStatesbelievethatchocolatefromSwitzerlandisbetterthanchocolatefromothercountries,andtheybuyalotofit. Customsandmanners Customsarecommonsocialpractices.Mannersarewaysofactingthatthesocietybelievesarepolite.
6、Forexample,intheUnitedStates,itisthecustomtohavesalad（色拉）beforethemaincourseatdinner,notafter.It’snotacceptabletotalkwithfoodinmouthattable.Failuretounderstandthecustomsandmannersofothercountrieswillbringdifficultysellingtheirproducts.OrangejuiceasabreakfastdrinkofanAmeric
7、ancompanyinFrancedoesn’tsellwellbecausetheFrenchdon’tusuallydrinkjuicewithbreakfast. 57.A.knowledgeofthelocallanguageallowsinternationalbusinesspeople_________. A.tobemoreopenwiththeircustomers B.tocommunicatewithoutoutsidehelp C.toexpresstheirthoughtsindirectly D.t
8、ohaveabetterideaoftheirownculture 58.TheactofmanypeoplebuyingchocolateofSwitzerlandshows
