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1、ChapterITheImportanceofBusinessEtiquette商務(wù)禮儀的重要性O(shè)bjectives（學(xué)習(xí)目標(biāo)）Afteryouhavestudiedthischapter,youshouldbeableto:Realizethenecessityoflearningbusinessetiquette.Analyzetheconceptofetiquettetheoreticallyandrecognizethecharacteristicsofetiquette.Cultivatethecross-culturalawarenessinbusinessco
2、mmunication.Chapter1Goodmannersarecost-effectivebecause:1.Theyincreasethequalityoflifeintheworkplace2.Theycontributetooptimumemployeemorale3.Theyembellishthecompanyimage4.TheyalsoplayamajorroleingeneratingprofitSucceedinginbusinesstodayrequiresnotonlymasteryofone’sjobbutalsomasteryofthecom
3、moncourtesiesofgiveandtakeandofconsiderationforothers.Putthemtoworktoday,andyouwillfindthattheywillworkforyouinallyourprofessionaldaystocome.Chapter1Whyshouldwelearnbusinessetiquette?Testyourself（自我測試）Basedonyourunderstandingofbusinessetiquette,judgethefollowingsituationsanddiscussingroups
4、.1.WhenyouhaveabusinessmeetingintheUK,youshouldA.getdowntobusinessstraightawayB.spendtimeeatinganddrinkingandgettingtoknoweachother2.Themostill-manneredthingtodoatabusinessmealisA.orderalotoffoodB.useacellphoneChapter1Testyourself（自我測試）3.Youhaveameetingwithaclientbutareexpectingacallyousho
5、uldA.turnyourcellphoneoffB.tellyourclientyouareexpectingaphonecall4.Whenyoureceivesomeoneelse’sbusinesscardyoushouldA.immediatelypassthemyourbusinesscardB.lookatthecardandacknowledgeit5.Whenexpressingthankstoabusinessclientwhohasgivenyouagift,youshouldA.sendane-mailbecauseitisfasterandmore
6、efficientB.sendahandwrittennoteChapter1Preview(課前預(yù)習(xí))Beforewelearnthischapter,trytoanswerthefollowingquestionsbasedonyourownunderstandingandthenreadthetextonyourbookcarefullywiththesequestions.1.Whatisyourunderstandingofthequotation“EtiquetteIssimplyhowpersons’livestouchoneanother”?2.Whydow
7、edefineetiquetteasapowerfulcombinationofmannersandprinciples?3.Howcanyouavoidbetrayingyourselforcompromisingyourintegrityandbepoliteatthesametime?Chapter1ThestructureofthetextPart1TheConceptofBusinessEtiquette“Whenevertwopeoplecometogetherandtheirbehavioraffec
