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1、西南交通大學碩士學位論文成都德弗萊餐飲管理有限公司創(chuàng)業(yè)研究姓名:何理平申請學位級別:碩士專業(yè):工商管理導教師:朱宏泉20070401Abstractthegrowth,theunceasingly,thesocialistlegalsystemisfurtherperfectandthelicalglobalizationallhaveprovidedthegooddevelopmentopportunityfortheentrepreneurstoday.Thehomeentrepreneurialcompaniesarelikethemushroomsaftertaining,but
2、itbregretthatmanyenterprisesarejustlikeaflashinthepan.ThebackwardbusinessmanagementlevelinChinacannothelpentrepreneurshaveagoodanalystandgrasptheopportunity.Alotofentrepreneurialprojectsareundertakingthedefeat.InChinesepresentstage,ithashugesocialpracticalsignificancetostartthoroughandentrepreneu
3、rialresearch,summarizeentrepreneurialeconomyandmanagementrules,unceasinglyconsummatesentrepreneurialtheorysystemandtherealdiagnosisresearch,andpromotesthenation'swholeentrepreneurialability.InviewoftheChengduDefulaiDiningManagementlimitedCorporation'snewlyentrepreneurreality,thispaperresearchfoll
4、owsentrepreneurialmanagementgeneralrule,utilizesthemanagementstudybasictheoryandthespecializedknowledge,toinstructcompany'sentrepreneurialpractice.ThroughthecomprehensiveanalysisoftheChinesediningmarketandthevegetariandietprofession,wecanprovidetheinnovationmanagementthoughtsforDefulaiCompanythat
5、wouldhelpitleadthediningfield,distinguishandgraspthecommercialopportunities.Thepaperhasestablishedmarketpositionandcompanysharedvision.Andthecompanyisformulatedbothtohaveforesightednessandtohavethefeasiblestrategy.ThatmakesitcleartheDefulaiCompany'soperationandthemanagementdirection.Throughthedee
6、plyunderstandingthecommerdalconcept,company'schain-likepatternhasbeenestablishedonthepremiseofcorrectlyholdingcommercialopportunity.Accordingtothecompanyentrepreneurialactualdemandandtheresourcescondition,aentrepreneurialteamhasbeenestablishedandtheorganizationalstructuredesigniscompleted.Theperf
7、ectandparticularmanagementhasdeterminedthedirectionandtheprinciplefortheDefulaiCompany'sstandardizedmanagement.Thecarefulfinancialplanprovidesmorepowerfulsupportsforentrepreneursuccess.Itisreadytotaketheeffectivemethod