我國(guó)企業(yè)跨國(guó)經(jīng)營(yíng)問(wèn)題的探討

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1、題目：我國(guó)企業(yè)跨國(guó)經(jīng)營(yíng)問(wèn)題的探討我國(guó)企業(yè)跨國(guó)經(jīng)營(yíng)問(wèn)題的探討［摘要］隨著改革開(kāi)放的深入發(fā)展，我國(guó)利用外資的數(shù)額H益增多，在國(guó)際跨國(guó)公司的觸角延伸到網(wǎng)內(nèi)的時(shí)候，我網(wǎng)的企業(yè)也開(kāi)始走向國(guó)際。中國(guó)的跨網(wǎng)企業(yè)從無(wú)到有，經(jīng)過(guò)多年的發(fā)展，在國(guó)民經(jīng)濟(jì)中扮演著越來(lái)越重要的角色，為我國(guó)與世界各國(guó)的經(jīng)貿(mào)合作注入了新的內(nèi)容，拓寬Y合作的領(lǐng)域，提升Y屮國(guó)在網(wǎng)際經(jīng)濟(jì)屮的地位和形象，也為世界經(jīng)濟(jì)發(fā)展做出了積極的貢獻(xiàn)。木文先討論了我國(guó)企業(yè)跨網(wǎng)經(jīng)營(yíng)的現(xiàn)狀，總體來(lái)說(shuō)我國(guó)企業(yè)的跨國(guó)經(jīng)營(yíng)是快速發(fā)展并不斷壯大的，但還是存在著一些不利于我國(guó)企業(yè)跨國(guó)經(jīng)營(yíng)健康發(fā)展的因素，接下

2、來(lái)就根據(jù)跨國(guó)經(jīng)營(yíng)的現(xiàn)狀歸納出我國(guó)企業(yè)跨國(guó)經(jīng)營(yíng)存在的問(wèn)題，包括政府的宏觀(guān)調(diào)控方面，微觀(guān)的企業(yè)投資結(jié)構(gòu)、管理體制和經(jīng)營(yíng)機(jī)制等方面。然盾針對(duì)存在的問(wèn)題提出相對(duì)應(yīng)的對(duì)策和建議。［關(guān)鍵字］跨國(guó)經(jīng)營(yíng)問(wèn)題對(duì)策DiscussionontheissueofChina'smultinationalenterprises[Abstract]Alongwiththedevelopmentoftheopeningprocess,China’sutilizationofforeigncapitalhasincreased，Whentheinternati

3、onalmultinationalcompaniesextendedtheirbusinessinchina，china’senterprisesalsobecomeinternational.China’smultinationalenterprisesbeginfromzero,aftermanyyearsofdevelopment,nowisplayinganincreasinglyimportantroleinthenationaleconomy,intoanewcontentforeconomicandtradeco

4、operationbetweenChinaandtheworld，broadenareasofcooperation，enhanceChina’sstatusintheinternationaleconomyandimage，andalsoforthedevelopmentoftheworldeconomyhasmadeapositivecontribution.ThisarticlediscussedthecurrentstatusofChina'stransnationalmanagementfirst，Overall,t

5、hetransnationalenterprisesoperatinginChinaisdevelopingfastandkeepgrowing,buttherestillhavesomefactorsthatnoconducivetothehealthydevelopmentofchina’stransnationalmanagement.Thisarticlethendiscusstheexistingissuesbasisoncurrentsituation.Includingthegovernment’smacro-c

6、ontrol，businessinvestmentstructure,managementstructureandoperationalmechanism,andsoon.Andthenputforwardthecorrespondingcountermeasuresandsuggestionsaimingattheexistingproblems.[Keyword]Transnationalmanagement;Issue;Countermeasures引言1一、我國(guó)企業(yè)跨國(guó)經(jīng)營(yíng)的現(xiàn)狀1（一）跨國(guó)投資主體1（二）跨國(guó)投資行業(yè)

7、2（三）跨國(guó)投資區(qū)域2（四）跨國(guó)投資方式2二、我國(guó)企業(yè)跨國(guó)經(jīng)營(yíng)存在的問(wèn)題2（一）國(guó)家宏觀(guān)調(diào)控力度不夠2（二）投資結(jié)構(gòu)不夠合理3（三）投資決策和可行性分析不夠謹(jǐn)慎3（四）管理體制和經(jīng)營(yíng)機(jī)制落后4（五）融資何題4（六）研究開(kāi)發(fā)水T?低4（七）國(guó)際知名品牌數(shù)景少5（八）缺乏跨國(guó)經(jīng)營(yíng)的人才5三、對(duì)策及建議5（一）體制方面5（二）投資結(jié)構(gòu)方而5（三）技術(shù)方面6（四）產(chǎn)品品牌方面6（五）人J?培養(yǎng)方面6（六）投資決策與風(fēng)險(xiǎn)方6（七）融資方而7（八）閥際化經(jīng)營(yíng)經(jīng)驗(yàn)和實(shí)踐方而7五、案例分析7（一）案例概述7（二）并購(gòu)背景7（三）收購(gòu)結(jié)果分析8

8、（四）經(jīng)驗(yàn)與教訓(xùn)8結(jié)論11致謝語(yǔ)12［參考文獻(xiàn)］13引言20世紀(jì)90年代以來(lái)，隨著經(jīng)濟(jì)全球化的發(fā)展，世界各同的貿(mào)易、投資進(jìn)程大大加快，彼此之間的經(jīng)濟(jì)依賴(lài)關(guān)系也日益加深，使得雙邊的、多邊的、區(qū)域的經(jīng)濟(jì)和技術(shù)合作向縱深領(lǐng)域發(fā)展。血對(duì)經(jīng)濟(jì)全球化的新形勢(shì)，為了在更大范圍、更廣領(lǐng)域和更