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1、ImpactsofCulturalDifferencesonBusinessNegotiationsⅠ.IntroductionThebusinessnegotiationsunderdifferentbusinessculturalconditionscometomulti-culturalnegotiations.Withtheeconomicglobalizationandthefrequentbusinesscontacts,culturaldifferencesseemtobeveryimportant,otherwisetheycouldcauseunnece
2、ssarymisunderstanding,evenaffecttheresultofthebusinessnegotiations.Thismeansitisveryimportanttoknowthedifferentcultureindifferentcountriesandthewaystoavoidthecultureconflictsintheinternationalbusinessnegotiations.Thearticlecommencesfromthedefinitionofthecultureintheareaofbusiness.Thenfrom
3、thethreeaspectsofcommunicationprocess,negotiationstyles,itexplainstheinfluenceofculturaldifferencesoninternationalbusinessnegotiations,andatthesametimeitanalyzeshowtodealwiththeproblemsofthebusinessculturaldifferencescorrectlyinnegotiationprocess.Suchastandpointisemphasized:Inthebusinessn
4、egotiationsbetweendifferentcountries,negotiatorsshouldaccepttheotherparty'sculture,andtrytomakehimbeaccepted;thenmakeacorrectevaluationwiththehelpofvalidcommunicationanddiscovertheirrealbenefitsbetweenthem.Besides,weshouldknowclearlyandtrytoaccepttheculturaldifferencesaspossibleaswecan.It
5、isveryimportantforthesuccessofculturenegotiations.18Ⅱ.DifferentBusinessCulturesDifferentcountries,differentraceshavedifferentculturewhichaffecteachaspectofsociety.Sointheareaofbusinessletusfirstlygivedifferentculturedefinitiontheirfeathuresasthefollowingsix.A.Task-centeredvsPeople-centere
6、dPeoplewhoarepurelytask-orientedareconcernedentirelywithachievingabusinessgoal.Theyarenotatallconcernedabouttheeffectwhichtheirdeterminationwillhaveonthepeoplewithwhomtheycomeintocontact.Theywillpursuetheirbusinessobjectivesrelentlessly;theywillgotothelimitsofmorality;asnegotiators,theywi
7、llbeverytough,veryfighting,veryawareoftacticalploysandanxioustomakemaximumuseofthem.Americanbusinesscultureisaveryexampleoftask-centered.Peopledon’twanttowastetimewiththesocialniceties;theywanttogetdowntobusiness.Anotherwayofclassifyingthistypeofapproachistosaythati