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《Analysis on the Development and Prospect of Micro Films 淺析微電影的發(fā)展及前景》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、AnalysisontheDevelopmentandProspectofMicroFilms[Abstract]Withthedevelopmentofnewmediatechnologyandthegrowthofnetworkvideo,afterthemassivepopularityofmicroblogandmicronovels,anewmicroera’sproductisbroughttobirth---microfilm.Acrazecausedbymicrofilmissweepingacrossthecountry.Withtheemergenceof
2、manyoutstandingworks,majorwebsiteshaveopenedmicrofilmproject.Butsincethereisalongwaytomaturity,thispaperwillapplySWOTtoanalyzemicrofilm’sstrength,weaknessandotherprospectandoffersomesuggestionsforthebetterdevelopmentofmicrofilm.[Keywords]newmedia,microfilm,networkvideo,thepresentsituationof
3、microfilm,developmentideaiii淺析微電影的發(fā)展及前景【摘要】隨著移動(dòng)新媒體技術(shù)的發(fā)展和網(wǎng)絡(luò)視頻業(yè)務(wù)的壯大，繼微博，微小說(shuō)受歡迎之后又誕生一個(gè)“微時(shí)代”的產(chǎn)物---“微電影”。微電影引發(fā)的狂潮正在席卷全國(guó)。隨著優(yōu)秀的微電影作品大量涌現(xiàn)，各大網(wǎng)站也紛紛開(kāi)啟微電影計(jì)劃。但微電影走向成熟還有很長(zhǎng)的一段路，本文將以SWOT方式分析微電影的優(yōu)勢(shì)、劣勢(shì)等，并對(duì)微電影將來(lái)更好的發(fā)展提些可行性建議。【關(guān)鍵詞】新媒體微電影網(wǎng)絡(luò)視頻微電影的現(xiàn)狀發(fā)展思路iiiContentsIntroduction……………………………………………………….……………………...11.Th
4、eConceptandCharacteristicsofMicroFilms…………………………………....21.1StyleofMicroFilms……………………………...…………………………...........21.2CharacteristicsofMicroFilms…………………………………………..…….…....32.SWOTModeltoAnalyzeMicroFilms……………..……………….………………...42.1StrengthsforMicroFilms…….…………………………..............................
5、...........42.1.1LowCostandLowAccessThreshold………………………………………...42.1.2SpreadingFastandWidely………………………………...…….……...……52.2WeaknessofMicroFilms……………………………………………………...…..52.2.1LackofQuality……………………………………………………………...62.2.2LackofBrand………………………………………………………………..62.3OpportunitiesforMicroFilms…………………
6、……………………………………..72.3.1FlexibilityofNetworkVideo………………………….…………………….….72.3.2PopularizationandPromotionofMediaTechnology………………….…….…82.3.3EasyAccesstoReceiveFragmentation………..…...………………….............82.4ThreatsforMicroFilms…………………………………………….……………..…83.Suggestions………………………………………………………………..……….
7、......93.1ToImprovetheQuality…………….….……………………..…………..………103.2ToForgetheBrand……………….………..………………….……………….……113.3ToVaryWaysofGainingProfits..……...…..………………….………….…..…….123.4ToDiversifytheTypes…………..……..…..….……………….………………..…..12Conclusion……………………………………………………
