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《Rhetorical Features of Advertising English25》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、RhetoricalFeaturesofAdvertisingEnglishAbstractAdvertisingistheartoflanguage,whichhasdistinctivelinguisticcharacteristics.ThispaperanalyzestherhetoricalcharacteristicsofadvertisingEnglish.Itisadevicetoarouseconsumers'attentiontoacommodityandinducethemtouseit.Intheincrea
2、singlykeencompetitionofthemarketeconomy,advertisingisanimportantmeansofscramblingformarkets.TheadvertisingEnglishisafunctionalvariantofmodernEnglish.Asaspecialpracticalstyle,ithasitsownfeaturesinthecreativedesignorintheuseofwords.Inordertoenhancetheappealofanadvertisem
3、ent,advertisingwriterspaymuchattentionnotonlytosuchexpressivedevicesasplates,colorandthelayoutofaprintedpage,butalsotothechoiceofwordsorphrases,tomakeanadvertisementbeautifulandattractive.InthepracticeoftheadvertisingEnglish,peoplepaymoreandmoreattentiontotheuseoffigur
4、esofspeechtomakeeveryefforttomaketheadvertisingEnglishsuccinct,accurateandvividandtoproviderichimaginationandplentifulassociationsforreaderssoastostimulatetheirdesire.KeyWords:advertisement;rhetoricaldevices;Chapter1IntroductionAsawayofpropagatingandtransmittinginforma
5、tion,theroleofadvertisementscannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeakeytoolforsocialcommunicationwhichinturninfluencesonthedevelopmentofsocietyandeconomy.Thepurposeofthisthesisistostudythelinguisticfeat
6、uresofadvertisingEnglish,inthehopetohelpcopywritersathomemarketsintheircreatingprocess.Alongwiththerapiddevelopmentofglobaleconomy,numerouscolorfulandfantasticEnglishadvertisementsappearincurrentmarket.ThroughcarefulanalysiswecanfindthatEnglishadvertisementshaveformedt
7、heirownlinguisticfeatures.Thedesignersusuallyemploythespecialrhetoricaldevicestomaketheiradvertisementbecomesconcise,livelyandappealing.ThisthesisanalyzesthelinguisticfeaturesofEnglishadvertisement,fromwhichitgetssomeinspirationsforEnglishAdvertising.Withthedevelopment
8、ofsocialeconomic,advertisinghaspenetratedeverywhereofsociallifeandbecomeanessentialpartofdailylife.Thecharmingofadver
