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《The Cultural Differences in Advertisement Translation》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、中英廣告翻譯中的文化差異TheCulturalDifferencesinAdvertisementTranslationAbstract:Astheproductofculture,advertisementdirectlyreflectscloserelationshipbetweenlanguageandculture.Prefectadvertisinglanguageisgoodforsellingtheproducts.Atthesametime,theworldisgettingincreasinglyglobalized,therea
2、remoreandmorecommunicationandoperationofcross-cultural,advertisementtranslationreflectthecommercialactivities.Therefore,translatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknowledgeofthetargetculture.Thispaperstudiesthesituationofcult
3、uredifferencesinadvertisementtranslation.Keywords:advertisingtranslation；culturedifference；language摘 要：廣告作為文化的產(chǎn)物，可以更直接地展示語言和文化的關(guān)系。精彩的廣告語言有助于產(chǎn)品的推銷。與此同時，隨著經(jīng)濟全球化的發(fā)展，跨文化的交流、合作日趨頻繁，廣告翻譯中存在的語言與文化的差異將影響著商業(yè)活動的發(fā)展。因此，譯者要充分利用目標文化知識，把句子后面所承載的思想、概念尤其是文化傳遞給消費者。本文就廣告翻譯中出現(xiàn)的文化差異現(xiàn)象進行了探究。關(guān)鍵詞：廣告翻
4、譯；文化差異；語言ContentsⅠ.Introduction………………………………..……….…….………...1A.BackgroundIntroduction……………………………………...…….1B.TheRelationshipamongLanguage,CultureandTranslationIntroduction.21.Differentdefinitionsoflanguage……………………………………22.Differentdefinitionsofculture………………...……………………23.Thediffer
5、entdefinitionsoftranslation………………………………24.Therelationshipamonglanguage,cultureandtranslation……………3II.TranslationofEnglishAdvertisement…………………………...4A.GeneralIntroductionofAdvertisement…….….……….……….…….4B.BasicPurposesandGeneralPrinciplesofEnglishAdvertisementTranslationintoChin
6、ese………….…….…….……………….……....51.BasicpurposesofEnglishadvertisementtranslationintoChinese…...52.Generalprinciplesofadvertisementtranslation…….……………….5C.LinguisticCharacteristicsofEnglishAdvertisingsandRelevantTranslationTechniques………………………………………………61.LexicalcharacteristicsofEngl
7、ishadvertisements………………….…62.SyntacticalcharacteristicsofEnglishadvertisements……………........7D.CulturalDifferencesinAdvertisingLanguage……………………......91.Theimplicitwayversusthedirectway………………………..........92.Theimagerypatternversusabstractpattern…………………….....103.Respectofauthorit
8、yversusrespectofself-performance………….....114.Differencesocial
