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1、ARTICLEINPRESSTourismManagement28(2007)1123–1127www.elsevier.com/locate/tourmanResearchnoteAre?nedmodeloffactorsaffectingconventionparticipationdecision-makingHanqinQiuZhanga,?,VivienLeunga,HailinQubaSchoolofHotelandTourismManagement,TheHongKongPolyte
2、chnicUniversity,HungHom,Kowloon,HongKongSAR,People’sRepublicofChinabOklahoma74078-6137,USAReceived20July2006;accepted27July2006AbstractInthisstudy,atwo-stepre?nementofconceptualmodelswasperformed:?rstly,anexistingmodeldevelopedbyOppermannandChon[1997.C
3、onventionparticipationdecision-makingprocess.AnnalsofTourismResearch,24(1),178–191]wasusedasthefoundationframework;secondly,whilereferringtothemodelandotherliterature,amodi?edmodelwasproposedastheconceptualframeworkforfuturestudy.Thenewre?nedmodeloffac
4、torsaffectingconventionparticipationdecision-makingcomprisesfourmaindimensions,association/conferencefactors,personal/businessfactors,locationfactors,andtotalcostfactors.Attributesundereachdimensionwerealsocarefullyexamined.Thisproposedmodelshouldprovi
5、deresearchinsights,makeacontributiontotheexistingliteratureandguidefutureresearchonthefactorsaffectingconventionparticipationdecision-making.r2006ElsevierLtd.Allrightsreserved.Keywords:Convention;Participationdecisions;Modelbuildingandtesting;Importanc
6、e;Modi?edmodel1.IntroductionConventiontourism—oneofthefastestgrowingtourismsegmentsandaveryimportantsectoroftheindustry—isforecasttobecomethelargestsectorduringtheearlyyearsofthenewmillennium(Rogers,1998).Overseasconventionattendeesarevaluableassetsfor
7、thetourismindustry.Theirattendancebene?tsbothconventionorganizersandhostlocations.Theybringmulti-economicbene?tstothehostlocationthroughtheirexpenditureonaccommoda-tion,foodandbeverages,localtransportationandmis-cellaneousspending(Oppermann&Chon,1997).
8、Theyusuallystaylongerandspendmorethanothertypesoftourists.Volkshandel(1984)arguedthatconventionattendeesarenormallyopinionleaderswhoareinaverygoodpositiontoin?uenceothersaboutacountryorregionanditsofferings.Withtheirfavorableword-of-mou
