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《基于swot分析淺談恩施州發(fā)展生態(tài)旅游業(yè)—學(xué)年論》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、題目：基于SWOT分析淺談恩施州發(fā)展生態(tài)旅游業(yè)摘?要“生態(tài)恩施州，土(家)苗風(fēng)情園”、“鄂西生態(tài)文化旅游圈”的提出給恩施發(fā)展生態(tài)旅游業(yè)定了個(gè)調(diào)，恩施州生態(tài)旅游資源非常豐富，既有優(yōu)美宜人的自然風(fēng)光，又有獨(dú)特的民族風(fēng)情。借助現(xiàn)代營銷學(xué)中常用的ＳＷＯＴ分析法我將對(duì)對(duì)恩施州發(fā)展生態(tài)旅游業(yè)面臨的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅進(jìn)行分析，并提出其旅游業(yè)發(fā)展的對(duì)策建議及前景展望。關(guān)鍵詞恩施州；生態(tài)旅游業(yè)；ＳＷＯＴ分析；前景Title:BasedontheSWOTanalysisofthedevelopmentofeco-tourisminEn
2、shiAutonomousPrefectureAbstract"Eco-EnshiPrefecture,soil(home)Miaostylegarden","westernHubeiEco-culturaltourismcircle"oftheproposeddevelopmentofeco-tourismtotheEnshisettheonetuneinEnshiPrefectureofeco-tourismresourcesareveryabundant,bothbeautifulnaturalsceneryan
3、dpleasant,anotheruniqueethniccustoms.WithmodernmarketingSWOTanalysiscommonlyusedinIwillberightinEnshiPrefecturefacingthedevelopmentofeco-tourismstrengths,weaknesses,opportunitiesandthreatsanalysis,andmaketheirtravelIndustryinthedevelopmentofpolicyproposalsandvis
4、ion.KeyWordsEnshi;eco-tourism;SWOTanalysis;prospects目錄一、引言····································································1二、恩施州發(fā)展生態(tài)旅游業(yè)ＳＷＯＴ分析········································1（一）、優(yōu)勢(shì)分析···························································2（二）、劣勢(shì)分析
5、··················································3（三）、機(jī)會(huì)分析··················································4（四）、認(rèn)清威脅····················································4二、恩施州生態(tài)旅游業(yè)發(fā)展對(duì)策······································5（一）、實(shí)行ＳＯ戰(zhàn)略，依靠?jī)?nèi)部?jī)?yōu)勢(shì)，利用外部機(jī)會(huì)··············
6、···6（二）、采?。祝蠎?zhàn)略，克服內(nèi)部劣勢(shì)，利用外部機(jī)會(huì)·················7（三）、實(shí)行ＳＴ戰(zhàn)略，依靠?jī)?nèi)部?jī)?yōu)勢(shì)，回避外部威脅··················7（四）、采?。祝詰?zhàn)略，克服內(nèi)部劣勢(shì)，回避外部威脅··················8 三、前景展望······················································8參考文獻(xiàn)··························································9一、引言生
7、態(tài)旅游是具有保護(hù)自然環(huán)境和維護(hù)當(dāng)?shù)厝嗣裆铍p重責(zé)任的旅游活動(dòng)，生態(tài)旅游的內(nèi)涵更強(qiáng)調(diào)的是對(duì)自然景觀的保護(hù)，是可持續(xù)發(fā)展的旅游。生態(tài)旅游作為一種理想的形式，已在我國取得了一些進(jìn)展，并成為許多地方和部門規(guī)劃中不可缺少的項(xiàng)目。借此恩施州也積極投身探索和發(fā)展生態(tài)旅游，實(shí)現(xiàn)經(jīng)濟(jì)效益，生態(tài)保護(hù)和社會(huì)效益三贏。恩施州位于大武陵地區(qū)清江流域的湖北西南部，面積2.4萬平方公里。這里具有少數(shù)民族特色的文化、良好的生態(tài)、宜人的氣候，有專家把恩施稱為“中國的綠肺”，隨著“鐵、公、機(jī)”條件的改善、“鄂西生態(tài)文化旅游圈”的提出恩施打造成國內(nèi)外知名的
8、旅游目的地為時(shí)不遠(yuǎn)，實(shí)現(xiàn)生態(tài)環(huán)境保護(hù)和發(fā)展旅游經(jīng)濟(jì)富州富民的目的將逐步實(shí)現(xiàn)。但在發(fā)展的同時(shí)，也存在許多問題與挑戰(zhàn)。借助現(xiàn)代營銷學(xué)中常用的ＳＷＯＴ分析法對(duì)恩施州旅游業(yè)面臨的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅進(jìn)行分析，并提出發(fā)展生態(tài)旅游業(yè)的對(duì)策措施。二、恩施州發(fā)展生態(tài)旅游業(yè)ＳＷＯＴ分析???ＳＷ０Ｔ分析是廣泛用于產(chǎn)業(yè)戰(zhàn)略分析的一種重要方法，由優(yōu)勢(shì)
