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1、成熟行業(yè)的企業(yè)競爭戰(zhàn)略選擇摘要國外水泥工業(yè)已有180年歷史，歷經(jīng)向大自然索取型和環(huán)境協(xié)調(diào)發(fā)展型兩大階段，始終未變的“兩磨一燒”的主要生產(chǎn)工藝完全成熟，水泥品種增多，水泥使用范圍不斷擴大，日產(chǎn)熟料3000-12000噸新型干法生產(chǎn)線已占主導地位，企業(yè)規(guī)模大型化，與環(huán)境的相容性不斷提高，已進入與環(huán)境協(xié)調(diào)發(fā)展的新階段。國內(nèi)水泥工業(yè)已有115年的歷史，近20多年來得到了飛速發(fā)展并取得了巨大成績，但是仍存在著結(jié)構(gòu)嚴重不合理的情況，同時水泥企業(yè)面臨日漸激烈的市場競爭的挑戰(zhàn)。本文作者是一家中型水泥企業(yè)的領(lǐng)導人，作者通過研究分析水泥行業(yè)的發(fā)展與趨勢，通過對水泥行業(yè)的競爭分析，通過對水泥市場的進一步細分，從中
2、找到了兩類能充分發(fā)揮企業(yè)自身優(yōu)勢的新型細分市場。在日益激烈的市場競爭中，作者為企業(yè)制定并成功地實施了產(chǎn)品差異化競爭戰(zhàn)略和區(qū)域市場中低成本與技術(shù)領(lǐng)先競爭戰(zhàn)略，為企業(yè)的長期生存與發(fā)展搭起了一個更高的平臺。關(guān)鍵詞水泥工業(yè)/細分市場/企業(yè)競爭戰(zhàn)略IIICHOICE,STRATEGYOFTHEENTERPRISECOMPETITIONOFTHECEMENTINDUSTRYABSTRACTThecementindustryhasalonghistoryof180years,andtwoperiodsofaskingforeverythingfromnatureanddevelopmentcoordina
3、tedwithenvironment.Itsmainproductionskillshavebeenripe,anditsproductshavebeenincreased.Itiswidelyusedandtheproductionisasmuchas3000to12000tonsaday,whichplaysanimportantpart.Thescopeofthecemententerprise,thelargeenterprise’sabilityofsingle-lineproductionbeginstobeimprovedincoordinatingwithsurroundin
4、gs.Ithasenteredanewperiodofthedevelopmentcoordinatedwithoursurroundings.ThecementindustryinChinaalsohasalonghistoryof115years,andithasbeendevelopedveryfast.What’smore,ithasmadegreatachievement.Butitstillhassomeseriousunreasonablesituationinindustrialstructure.Inthemeanwhile,ithastofacethechallengeo
5、fthefiercemarketcompetition.Thewriterofthisarticleisthepresidentofamiddlecementcompany.Hehasfoundoutthetwotypesofclassifiedmarketswhichcanbringtheadvantageoftheenterprisesthemselvesintofullplay,byresearchingandanalyzingthedevelopingtrendsofthecementindustry;analyzingthecompetitionofthecementindustr
6、y;furtherclassifyingthecementmarkets.Inthefiercecompetitionofthecementmarkets,thewriterhassuccessfullymadeandinstalledthedifferentandcompetitionstrategiesoftheproducts,andthecompetitionstrategiesofthelowcostandtheleadoftechniqueintheareamarkets.Thewriterhasalsosetupanewandahigherplatformforthelong-
7、termexistenceanddevelopmentoftheenterprises.KEYWORDS:CementEnterprise，ClassifiedMarkets，CompetitionStrategyIV目錄中文摘要英文摘要第1章引言..................................................................................
