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1、-哈爾濱工業(yè)大學(xué)管理學(xué)碩士學(xué)位論文AbstractInrecentyears,TropicalfreshfruitshavebeenoneofthemostimportanteconomiccropsinThailand,anditsrelevantindustrieshasalsoplayedanimportantpartinThaieconomyfromthebeginningstageofplanting,harvestthroughallsupplychainprocesstodelivertropicalf
2、reshfruittotheworldconsumers.SinceThailandandChinasignedafreetradeagreement(FTA),Thai’stropicalfreshfruitindustryintheChinamarketalsoobtainedfastdevelopmentwhichresultedinrapidexporttrade.Theexportvolumeoffreshfruits-durian,longanandmangosteenhasrankedfirstinCh
3、ina.Eventhough,Thailandhasmanycompetitiveaspectsoftropicalfreshfruitproductionsuchascost,qualityandresourceadvantage,theproductionandexportgrowthratefluctuationmadeThai'seconomiclossesestimatedinthehundredsofmillionsofdollars(USD).HowtomakeThailandwhichhasalarg
4、eproductionoftropicalfreshfruitsincreaseexportsalesvolumetobenumberoneinchinaandalsoexpanditstoworldwidemarket.ThispaperfirstintroducesthesituationofThai’stropicalfreshfruitproduction(Mainlyanalysisonfreshfruits-durian,longanandmangosteen)andtradeofChina.Second
5、ly,itwillshowthemainfactorsthatweakenedThai'stropicalfreshfruitsexportedtochina.Followedbytheanalysisofallsupplychainmanagementofthefruitsexportedtochina.Subsequently,thispaperalsoapplyingaSWOTanalysiswhichisusedforqualitativeanalysisoftheThai’stropicalfreshfru
6、itindustry.Finally,putforwardthecountermeasuresandproposalsfor
developmentThaiTropicalfreshfruitexportingratiotoP.R.China.Keyword:Tropicalfreshfruit,exporttrade,SWOTanalysis,countermeasure-II-------哈爾濱工業(yè)大學(xué)管理學(xué)碩士學(xué)位論文目錄摘要...........................................
7、........................................................................IAbstract..............................................................................................................II第1章緒論...............................................................
8、......................................11.1分析背景及分析的目的和意義..................................................................11.1.1分析背景..........................................
