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1、旅游管理碩士專業(yè)學(xué)位(MTA)學(xué)位論文Il萬方數(shù)據(jù)旅游管理碩士專業(yè)學(xué)位(MTA)學(xué)位論文AbstractWiththecontinuousexpansionofChina’Sreformandthetourismindustrymovingtowardsanewstageofdevelopment，thehotelindustryasoneofthethreetourismindustry，themarketcompetitionhasreachedthefiercedegreeofthehithertounknown．With
2、thedevelopmentofourmarketeconomyincreasinglymature，happenedtotumtheworldupsidedownchangesinChinahotelmarket，midscalehotelenterprisesurvivalenvironmentisfacingenormouschallenges，theoriginalcompetitionpatternhasbeenbroken，ifwanttOoccupyaspaceforonepersoninthemidscaleho
3、telmarket，wemustgraspthetourismdevelopmentunderthenewnormalhistoricalopportunities．Toestablishtheirownmanagementmode．Currentdomesticmidscalehotelbusinessdevelopmentmodelisstillintheexploratorystage，butalsothelackofmatureexperiencecarllearn，whilemanymid—rangehotelmark
4、etpositioningfuzzy，pooroperatingconditionsandotherissuesThispapermainlyadoptsthemethodsofinvestigation，observation，literatureresearch，caseanalysisandSOon．Firstly，finishsummingupthemidscalehotelrelatedtothetheoreticalliterature，summarizedthedomesticandforeignaboutmids
5、calehotelresearchresultsandtheresearchstatus；secondly，toexplorenewmidscalelimitedservicestateofdevelopmentofhotel，thehotelformat，brandstrategy，businessmodelandproducts，services，andbusinessperformancecarriesontheelaboration．Basedonthis，thispaperexplorethedomesticmidsc
6、alehotelbusinessmodelbasedon，withtheViennaHotelasacasestudy，deepunderstandingoftheenterprisedevelopmentstatus．fromproductsandservices，businessstrategyandbrandbuildingandbusinessmodelanalysis，inordertoenhancemidscalehoteloperatingincome，toobtainabetterretumoninvestmen
7、t．ThroughusingtheadvancedmanagementtheoryandtheSUCCESSoftheViennahotelexperience，summeduptheintermediatethehotelneedstobeimproved，andthemainconclusionsobtainedcaneffectivelytousetheactualsituationtomakeitintoexamineandsolvetheproblemsexistinginthemanagement．Throughth
8、isresearch，萬方數(shù)據(jù)旅游管理碩士專業(yè)學(xué)位(MTA)學(xué)位論文theauthorsuggeststhatthemid—rangehotelshouldadopteclecticmodeofoperation，inthebenefitstoachievesp
