資源描述：
《高中英語(yǔ) unit1（課文結(jié)構(gòu)）學(xué)案 譯林牛津版必修4》由會(huì)員上傳分享，免費(fèi)在線(xiàn)閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。
1、英語(yǔ)必修4譯林牛津Unit1精品教學(xué)案（課文結(jié)構(gòu)）U1第三部分教案AtextstructureanalysisofAdvertisements（牛津譯林版必修4）PartTwoTeachingResource第二部分教學(xué)資源Section1AtextstructureanalysisofAdvertisementsI.TypeofwritingandthesummaryofthetextTypeofwritingThisisadeclarativewriting.MainideaofthepassageAsanimportantpartofourlives,advertisementprovi
2、desinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements---commercialadvertisements,paidfortopromoteaproductorserviceandpublicserviceadvertisements,freetoservethepublic.Mainideaof1stparagraphAdvertisementsar
3、eanimportantpartofourlives.Mainideaof2ndparagraphAdvertisements,includingcommercialadvertisementsandPSAs,providesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Mainideaof3rdparagraphAnadvertisementmaynottellyouthecompletetruth.Trynottofa
4、llforthethick.Mainideaof4thparagraphPSAsaremeanttoteachusandhelpusleadbetterlives.Mainideaof5thparagraphBesmartaboutwhatwebelieve,andbesmartaboutadvertisements.AdvertisementsII.Atreediagramofthetextprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceor
5、believeinanidea.publicserviceadvertisementscommercialadvertisementstosellproductsorservice,misleadingsometimestoofferadvice,helpfulbesmartaboutadvertisementsIII.AretoldversionofthetextAdvertisementsAdvertisementsareanimportantpartofourlives.Anadvertisementprovidesinformationandusespersuasivelanguage
6、andexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements——commercialadvertisementsandpublicserviceadvertisements(PSAs).Notalladvertisementstellpeoplethecompletetruth.Someadvertisementslieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices
7、.However,PSAsaremeanttoteachusandhelpusleadbetterlives.Weallwanttobesmartaboutwhatwebelieve,sobesmartaboutadvertisement.高考練兵場(chǎng)Thespeaker,ateacherfromacommunitycollege,addressedasympatheticaudience.Head
