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1、AbstractE．commercebusinessisallemergingindustry；onlineshoppingandhealthmanagementisatermemerginginrecentyears．Withdomesticconsumptioncapabilities，upgradingthelevelofconsumption，people’Shealthneedsarerapidlygrowth．Thoughe-commercebusiness’Sthresholdislow,themanagement，
2、marketingandtechnicalthresholdishi曲，especiallyforcertainmanagementandsalesexperiencetostarttrying．Thethesisanalysesthee-commerceindustry,proposedbusinessplanbythetheoryofbusinessmanagement．Theresultsshowthatthecompanyshouldbedefined舔healthcareproductsinthehigh—endvend
3、ors，healthmanagementserviceproviders．AndfocusononlineshoppingmarketpositionofdomesticBeijing，Shanghai．Xiamenandothercitiesandmarkets．Serviceinnovationwouldbeestablishedmoredirectsaleschannels，Canformthecompany’Scorecompetitiveness．Byestimates，100millionYuaninvest,esti
4、mateddiscountedpaybackperiodof2．4years，5years58％internalrateofreturn．Thisisasmallcapitalinvestment，butagoodprofitventureinvestmentprojects．Inthefmalofthethesis，thewritersumuphisbusinessventure，andexpatiateonthefunctionofbusinessplanandhowtowriteaneffectivebusinessplan
5、,hopingthatcouldbeuseforreferenceforthefriendsinterestinginsetuptheirOWIIbusiness．KeyWords：E—commercebusiness；Healthproducts；Businessplan目錄第一章緒論???????????????????第一節(jié)研究背景?????????????????????????1第二節(jié)公司介紹?????????????????????????1第三節(jié)研究目的?????????????????????????3第四節(jié)研究方
6、法?????????????．．．???????????4第五節(jié)論文結(jié)構(gòu)?????????????????????????4第二章創(chuàng)業(yè)管理與創(chuàng)業(yè)計(jì)劃的相關(guān)理論介紹?????????????????··5第一節(jié)創(chuàng)業(yè)概念????????????????????????”5第二節(jié)創(chuàng)業(yè)管理????????????????????????”5第三節(jié)創(chuàng)業(yè)過程?????????????????????????7第四節(jié)創(chuàng)業(yè)計(jì)劃書????????????????????????8第五節(jié)研究框架?????????????????????????9第三
7、章行業(yè)分析10第一節(jié)養(yǎng)生保健產(chǎn)品與市場???????????????????10第二節(jié)養(yǎng)生保健產(chǎn)品的發(fā)展趨勢和消費(fèi)??????????????12第三節(jié)養(yǎng)生保健產(chǎn)品網(wǎng)絡(luò)直銷現(xiàn)狀????????????????15第四章競爭環(huán)境分析第一節(jié)第二節(jié)第三節(jié)第四節(jié)第五節(jié)第六節(jié)購買者分析???????????????????????·18供應(yīng)商分析???????????????????????”19競爭分析????????????????????????··20替代品?????????????????????????”23潛在進(jìn)入者?????
8、??????????????????”24結(jié)論??????????????????????????????????“24第五章公司戰(zhàn)略?·廈門怡福養(yǎng)生健康管理有限公司創(chuàng)業(yè)計(jì)劃第一節(jié)公司愿景與使命?????????????????????26第二節(jié)公
