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1、一一,,,,,’,,,,,,,,朋,目錄目舀··························································································……中文摘要····················································································……英文摘要·························································
2、···························……案例······················································……正文初登海南之公司公司簡(jiǎn)介···········································································……海南省背景資料········································································……成立海南分公·
3、··················································……司實(shí)施過(guò)程細(xì)述···········································································……后記···························································,························……案例分析挑戰(zhàn)領(lǐng)導(dǎo)·································
4、·········……品牌博弈中國(guó)電信、博弈·················································································……博弈論與反壟斷············································……·反壟斷與電信改革····················································……電信改革與公司·····································
5、·················……、環(huán)境·················································································……電信行業(yè)狀況·······························································……中國(guó)電信與公······················································……司海南公司外部環(huán)境分析················
6、································……海南公················································……司內(nèi)部環(huán)境分析、競(jìng)爭(zhēng)·················································································……第一招戰(zhàn)略定位·················································……第··············,········,··
7、·····························……二招市場(chǎng)細(xì)分第三招外部聯(lián)姻··············································……第四招內(nèi)部管理···············································……、前景·················································································……中國(guó)猶如沙漠中的·····,·················
8、······················……一片綠洲電信產(chǎn)業(yè)歷來(lái)就是異質(zhì)競(jìng)爭(zhēng)的典范····································……結(jié)束語(yǔ)·····························································