基于客戶細(xì)分營銷策略的分析與應(yīng)用

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1、華中科技大學(xué)碩士學(xué)位論文basis,addingthecorecompetenciesofexertivethattelecommunicationbusinessenterprisewell,findingoutgreatenvironmenttocorrespondanglespeciallyinthetelecommunication‘Sbusinessenterprise,bealsotheteleeommunication'sbusinessenterprisefixedpositionwithinexperiencedindustry．Thensubdividethrou

2、ghamarket，dividethelinecustomers,carryonworthanalysisofcustomersandtheinitiativeclassanalysisthus,selectbyexaminationsabusinessenterprisecustomerthusisatargetcustomer,drawupthemarketingstrategyofthe3Ctechniqueleadbaseonthecustomersubdivided,itiswellinthesignalintegrate,thenetworkintegrate,thebu

3、sinessintegratethetechniquerealizationofthetopofthefoundationtodesigncomprehensivecorrespondencesystemofabusinessenterprisetelecommunicationclassforthecustomer,withspecial,abundant，theservicecontentsandmeansofthesuperiorqualityexchangethecustomervalueandbusinessenterprisetoheworthofpromote,crea

4、teawin-winsituation．Passthecaseexampleanelucidationthemarketingstrategyofthetechniqueleadapplicationindifferentprofessionalso，andCarTy011performancevaluationtothemarketingstrategyofthetechniqueleadimplementresult．Sothethesisanalyzetheconclusionofistopassfactbasisandthedataanalysistoprovideaseto

5、fpracticalviablemarketmarketingstrategyanalysisamethodandanalyticalconclusion,promoteabusinessenterprisetodrivethemarketmarketingabilitybythemarketinsight,passthetechniqueinnovationasthebusinessenterpriseandthecustomerstoallcreatevalueofleap，makethebusinessenterprisejilttotakeoffarivalthoroughl

6、y,therealizationholdoutforlongtime嚆thegrowthoftheaeemal，developlatelyblueseaofbusinessenterprisethus+Thelast,carryonanoutlooktothewholefBtl】fedevelopmentoftelecommunicationindustry．Keywords：CustomersuMividadTechniqueleadMarketingstrategym獨(dú)創(chuàng)性聲明本人聲明所量交的學(xué)位論文是我個人在導(dǎo)師的指導(dǎo)下進(jìn)行的研究工作及取褥的研究成果。盡我所知，除文中瞧經(jīng)椽驥辱

7、l用馳癍容靜，本論文不包食鎂何其他個人或集體已經(jīng)發(fā)表或撰寫過的研究成果。對本文的研究做出貢獻(xiàn)的個人和集缽，均惑在突中默鼴確豹方式標(biāo)爨。本人完全意識剿本聲驥瓣法律縫果纛本久承擔(dān)。學(xué)鬣論文作者簽名∥妄≠§≯汰翻期：2006年∞月·8日學(xué)位論文叛權(quán)使用授權(quán)書本學(xué)位論文誰靜完全了鰓學(xué)校肖關(guān)保磐、使用學(xué)位論義瓣規(guī)定，即；學(xué)校煮權(quán)保留并向圍家宥關(guān)部門兢機(jī)構(gòu)送交論文的復(fù)印件釉電予版，允許論文被壹閱和囂闋。本人授權(quán)華中秘技大學(xué)可以將本學(xué)霞論文懿全部或部分內(nèi)容縭入騫關(guān)數(shù)囂艨