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1、山東大學(xué)碩士學(xué)位論文至有一些促銷形式是消費者所厭煩的，并不會收到任何促銷效果，反而會起到反作用。除了市場調(diào)查分析外，我想對不同形式促銷銷售效果(銷售收入增長)進(jìn)行分析，從而得出結(jié)論。關(guān)鍵詞：銀座超市促銷策略山東大學(xué)碩士學(xué)位論文AbstractThedomesticchain-supermarketsstartedat90slastcent-llry．EspeciallysinceChinajoinedWTO，Shecancelledsomelimitedtermswhichlimitforeigncompaniestocomein，whichfastenedthespeedoftheecon
2、omygloblized．RetailersofsupermarketssuchasWal．martandCarrefourhavegraduallyboomedeverywhereinbigorsmallcitiesinChina．Chineseeconomyhasbeendevelopingveryfastsincethebeginningofthe2151century．Chinesepeople’Slivinglevelmakesgreatprogressandthedomesticchain．supermarketshavebeenenlargingtheirscopes．Then
3、umberofthesupermarketsincreasesveryfast，whichmakethecompetitionmoreandmoreamongsupermarkets．Itisverydifficultforretailersofsupermarketstoformadifferentialstrategy,SOitisverydifficultforthemtogainadvantageinthecompetition．Thequalityandpriceofthecommodityaretwoimportantkeyfactorsinthesupermarketsoper
4、ating，aswellastheservice．What’Smore，peoplegraduallylookgreatupontheservice．Itisthepromotionthatcombinedthetwofactorsofqualityandprice．Promotionplaysanimportantroleinthesupermarketoperating．Asoneofthefourfactorsofthemarketingmanagement,promotionisanimportanttoolinthesupermarketoperatingandoftenusedb
5、yallmanagersofsupermarkets．Butitisnotsurethatmanagersofthesupermarketscouldgettotheiraimsthroughpromotion，anditisnotsurethattheycouldimprovetheirperformanceandincreasetheireconomiceffectsthroughpromotion．Becausepriceisthemostsensitiveofthefourfactorsofthemarketingmanagement,itisusedmorefrequentlyth
6、anothers，whichmakestheprofitsofthesupermarketsdecreaseveryfast，SOsomemiddleorsmallsupermarketsaregeeingharderandharderintheiroperating．Accordingtothesituationatpresent，1willdosomeworkontheresearchofthepromotionstrategyofSilverPlazaSupermarketthroughtheknowledgeIlearnedintheManagementSchoolofShandon
7、gUniversity．Thetoolshere1willuseisquestionnaire3山東大學(xué)碩士學(xué)位論文papers．IdohopemyresearchresultcanhelpSilverPlazaimproveitsperformanceandincreaseeconomiceffects．Here1willthankschoolandmycompany,because1wouldnotfin
