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1、073025526劉勇韓海汽車零部件公司的企業(yè)發(fā)展戰(zhàn)略研究AbstractGoodbusinessstrategytothedevelopmentofenterprisesandtrendsinthedirectionofalong-termplanning，SOthatenterprisesintheexternalbusinessenvironmentchangeprocesscangivefullplaytoitsinternalstrengthsinordertofacilitateenterprisestomaintainsustainedandsteadydevel
2、opment．Forthedomesticautopartsindustry，becausemanymanufacturers，theoverallstrengthisnotstrong，intensemarketcompetition,leadingtotheoverallviabilityofthebusinessisweak,SOaclearandpracticalstrategiesfortheautopartsmanufacturerhasadecisiverole．ThispaperisdividedintofivepartstostudytheKaraamaaut
3、opartscorporatedevelopmentstrategyinthatarea．PartIIntroduction,thispapermainlyintroducestheresearchbackground，researchsignificanceandresearchmethodologies．Thesecondreviewandanoverviewofsomeofthemajormanagement·relatedtheoryofcorporatestrategy．First，definethemeaningandcharacteristicsofcorpora
4、testrategy，businessstrategy，introducedthemajorschoolsofmanagementtheory，analysisofthegeneralprocessmanagement，corporatestrategy，finally，anoverviewofPorter's”fiveforces”competitionmodel．PartIIIfocusedonanalyzingKaraamaautopartscompany’sexternalcompetitiveenvironment．Here，mainlyfromtheautomoti
5、veindustryanalysisofthemacroeconomicsituationandfuturemarkettrends，competitionsituationanalysisofautopartsindustry，toanalyzethesetwoaspects，focusingoncombiningPorter”FiveForces”competitiontheory，analyzestheautopartsindustry，analysisofinternalcompetition．ThefourthpartoftheemphasisontheKaraama
6、autopartscompanytoconductSWOTanalysis．Karaamafirstintroducedthebasicsituationofautopartscompany，andthenfocusontheKaraamaautopartscompanyconductedaSWOTanalysisofthestrategicposition．ChapterVofthisarticlefocusontheformerpaperbasedonthestudypresentedKaraamaautopartscompany'sbusinessdevelopments
7、trategyforthechoiceandimplementation．First，cleartheKaraamaautopartscompany’Sdevelopmentrequirementsofstrategicoptions，ideasandgoals，pointsoutKaraamaautopartscompany'sdevelopmentstrategyoptions，andthenanalyzedtheKa．raalllaautopartscompany’Sdevelopme
