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1、上海交通大學(xué)碩士學(xué)位論文StrategiesoftheChinaTableTennisSuperleague.Byfacetofaceinterviewswiththehighestnationaltabletennisattheinthefieldofmanagement,aswellasrepresentativesofclubs,coachesandathletes,combinedwithextensivequestionnaires,in-depthpointedoutthefactorthatconstraintsthedevelopmentofTableTennisSup
2、erLeagueistheoriginalleaguesystemandmanagementsystemfailedtoadapttotheTableTennisSuperLeague'scommercialdevelopmentmodel,makingthevaluechainofTableTennisSuperLeaguecannotshowgooddistributionandtransmission,thussignificantlyweakenedthemiddlepartoftheprofitabilityoftheclub,tosuppressthedevelopment
3、ofTableTennisSuperLeaguesourcepower.Onthebasisofin-depthstudy,summedupChinaTableTennisSuperLeagueshouldstartfromthemanagementsystem,weakeningBadmintonCentreandTableTennisAssociationoftheleague'sexecutivemanagement,cleartherelationshipbetweenthemanagerandtheclub.Andtheindustryshouldfocusontheprof
4、essionalleague,taketheroadofindustrialization,andtoestablishafullycommercializedleague,expandingthemarket.Furthermore,learnfromtheexperienceofUnitedStatesmen'sprofessionalbasketballleague,acceleratethepaceofinternationalization,dealwiththeimplementationoftheinternationalpromotionprogramstostreng
5、thentheChinaTableTennisSuperLeague'scommercialoperation.Onlyunderthesupervisionofmanagement,givefullplaytothebackboneoftheclubatthesametimekeepinnovatingandstrengtheningthecommercialoperation,TableTennisSuperLeaguetoglowmorevitality,andleadpeopletopursuetabletennissustainabledevelopmentonabroade
6、rplatform.Keywords:TableTennisSuperLeague，SustainableDevelopment，IndustrialchainofprofessionalleaguematchIV萬方數(shù)據(jù)上海交通大學(xué)碩士學(xué)位論文目錄1緒論.................................................................11.1選題依據(jù).........................................................11.2研究目標(biāo)..............................
7、...........................21.3背景介紹.........................................................21.4文獻(xiàn)綜述.........................................................41.5研究對(duì)象.........................................................61
