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1、2014年考研英語閱讀理解：社交網(wǎng)站的商業(yè)用途?Themostenthusiasticusersofsocial-networkingwebsitesmaybeexhibitionistteenagers,butwhenitcomestomoregrown-upusebybusinesspeople,?suchsiteshaveasurprisinglylongheritage??LinkedIn,anon-linenetworkforprofessionalsthatsignedupitsten-millionthuse
2、rthisweek,waslaunchedin2003,afewmonthsbeforeMySpace,thebiggestofthesocialsites.Consumeradoptionofsocialnetworkinghasgrabbedmostattentionsincethen?Butinterestinthebusinessusesofthetechnologyisrising..?Socialnetworkinghasprovedtobeofgreatestvaluetocompaniesinrecruit
3、ment.?Unlikeasimplejobsboard,socialnetworksenablememberstopasssuitablevacanciesontopeopletheyknow,andtore-ferpotentialcandidatesbacktotherecruiter.?Soemployersreachnotonlyactivejobseekersbutalsoamuchlargerpoolofpassivecandidatesthroughreferrals.?LinkedInhasover350
4、corporatecustomerswhichpayupto$250,000eachtoadvertisejobstoitsexpandingnetwork?Havinglotsofpeopleinanetworkincreasesitsvalueina"superlinear"fashion,saysReidHoffman,LinkedIn'sfounder.?Hesayscorporateuseofhisserviceisnowspreadingbeyondrecruiters:hedgefundsuseittoide
5、ntifyandcontactexperts,forexample.Jobster,aSeattle-basedsocial-networkingsite,isentirelydevotedtorecruitment.Jobseekerscanposttheirownprofilesandtagtheirskills;thesetagsarethenusedtomatchcandidatesagainstjobspos-tedbyemployers.UnlikeonLinkedIn,companiescansetuppri
6、vatenetworkstoensurethattherightkindsofpeoplearealertedtoopeningsandthatthedatatheypostremainundertheircontrol.Informationneedstostaybehindwhenauserleavesthecompany,arguesJasonGoldberg,Jobster'sfounder.WhereLinkedInemphasisesscaleandJobsteremphasisesspecialisation
7、,VisiblePath,astart-upbasedinNewYork,focusesonthestrengthofindividualrelationships.?Thefirmanalysese-mailtraffic,calendarsanddiaryentriestoidentifythestrongestrelationshipsthatexistinsideandoutsideacompany.Anobviousapplicationistogenerateleads:asalesmancanusethese
8、rvicetoidentifywhowithinhisnet-workhastheclosestlinkstoaprospect,andrequestanintroduction.Toworkwellinthebusinessworld,?socialnetworkinghastoclearsomebi
