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1、BYDCompanyNewEnergyStrategyAnalysis20125SWOTSWOTABSTRACTWhenhumanimmersedinfastandconvenientlifewhichmotorcaroffersustheenvironmentalpollutionandoilresourcecrisisareissuesanddilemmasforusatthesametime.Becausetheecologicalenvironmenthasbeendamagedseriouslytheoilresourceisdecreasingandth
2、eimpactoftheglobalfinancialcrisispeoplehasrealizedthattheautomotiveindustryrevolutionisnecessaryandmustbestaged.Atthistimetheglobalvisionisfocusedinnewenergyofthecarandtakesactiontodevelopnewenergyvehiclesindustrytoresolvethat.Asoneofapillarofthenationaleconomyindustrytheautoindustrypl
3、aysaveryimportantroleandastrategicposition.Nowtheautomobileindustrialstructureofourcountrynowisinanimportantperiodtobeadjustedanddeveloped.Sothedevelopmentofnewenergyvehiclesindustrywasraisedtothenationalstrategy.Inrecentyearsthegovernmenthasissuedintensivelyaseriesofrelatedmeasurestop
4、romoteanddevelopsthenewenergyvehiclesindustrywhichisanimportantandafastwaysforChinatotransformthesituationformalargecarcountrytoatechniquestrongone.Thispaperfirstlyanalyzestheautoindustrystatusofdevelopedcountriesundertheinfluenceoftheglobaleconomiccrisiswhicharealldevelopingnewenergyv
5、ehiclesinordertodealwiththeimpactoftheeconomiccrisisandhowourcountryturnfromcrisisthreatenedtorapiddevelopment.Thisisoneoftheinnovationpointsofpaper.Secondlythispaperintroducedthedomesticandforeignnewenergyintheautomotiveindustryofdevelopmentbackgroundandthepresentsituation.Andbasedont
6、hatauthoranalyzedthenewenergyvehiclemarketizationsdifficultyandputforwardtopromoteitsSuggestions;AsasampleofBYDenterpriseswhichhasagooddevelopmentinourcountrynationalindependentauthorintroducedthepresentsituationofthecountry'snewenergyvehiclesindustry;atlastUsingSWOTanalysismethodtofoc
7、usesonthenewenergyautoindustrycurrentsituationandaccordingtheanalysisresultsauthorputforwardsomesuggestionsonstrategiclevel.Throughtheanalysisitshowsourcountry'snewenergyvehiclesindustrydevelopmenthastheadvantagesandweaknessesandincludetheopportunitiesandthreats.Weshouldactivelyusead
